Healthcare organizations are masters of complexity. One department orders large volumes of admissions packets. Another manages signage across multiple facilities. Meanwhile, the legal department has updated language on patient forms—again—and no one is exactly sure which version is…
Author
Shawna Benfield
Shawna oversees Company Stores and Information Systems as Director. She has 35 years of experience in the design, printing and marketing industries with areas of expertise in management, communication, event planning, project management and process improvement. Shawna approaches every goal with energy, creativity, passion, and gratitude.
5 Ways to Maintain Brand Consistency Across Locations
Congratulations! Your brand is growing, expanding from a single storefront to a sprawling empire of 3, 30, 300, or even…
Best Practices for Brand Consistency
Your brand walks into a bar… and no one recognizes it. Oof. Why? Because your logo changed, your voice went…
The Hidden Costs of Inconsistent Branding
Branding is more than just a logo—it’s the foundation of trust, recognition, and credibility. For multi-location businesses, ensuring brand consistency…
Corporate Branding: Managing Rogue Locations—And How to Prevent it
[Updated for 2025] You’ve built a brand, set up a replicable business model, and empowered franchisees or local managers to…
Why Franchisees (and Other Teams) Don’t Follow Corporate Brand Standards
Revamped for 2025 Do you ever feel like pulling your hair out because you have so little time to handle…