{"id":4042,"date":"2024-10-17T15:07:46","date_gmt":"2024-10-17T19:07:46","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/?post_type=imk_case_study&#038;p=4042"},"modified":"2025-08-28T18:50:18","modified_gmt":"2025-08-28T22:50:18","slug":"shore-united-bank","status":"publish","type":"imk_case_study","link":"https:\/\/ironmarkusa.com\/our-work\/shore-united-bank\/","title":{"rendered":"In Bank M&amp;A, A Little Gift Goes A Long Way"},"content":{"rendered":"\n<p>A merger and acquisition can cause poor morale and declining sales. That\u2019s why our client, <a href=\"https:\/\/www.shoreunitedbank.com\/\">Shore United Bank<\/a>, tapped us to create a set of welcome gifts for new branches they acquired during an M&amp;A. The bank wanted something tangible to express their appreciation to both employees and customers, while also launching the new brand and logo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Problem<\/h2>\n\n\n\n<p>Shore United Bank needed the gifts to be unisex, functional, easily stored, simple to present, and well-matched to the recipients, which were a wide and diverse audience. Additionally, they were targeting a relatively low price point of around $30 per gift.<\/p>\n\n\n\n\t<div id=\"acf-block-lightbox-gallery-block_e19072c96cf76dd2c71f9094cd929952-1668680672\" class=\"ironmark-lightbox-gallery acf-block align align wp-block-acf-lightbox-gallery\">\n\t\t\t\t\t<figure class=\"gallery-wrapper\">\n\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t<a data-glightbox=\"description: \" class=\"glightbox glightbox-3270496343\" href=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage1.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage1-1024x703.jpg\" alt=\"Shore United Bank printed collateral\"><\/a>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div><!-- #acf-block-lightbox-gallery-block_e19072c96cf76dd2c71f9094cd929952-1668680672.ironmark-lightbox-gallery acf-block align -->\n\t\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>Ironmark helped create a simple box that embraced the new brand and could be easily stored, stacked, and delivered. It featured their logo with a \u201cWelcome\u201d so it was immediately recognized as an introduction. Inside, employees and customers found a sticker with their slogan, along with a plethora of useful, well-designed branded items\u2014a thermal tumbler, bag\/magnet clip, koozie, pen, hat, ceramic mug, and a journal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>Shore United Bank was thrilled to see the gifts have an immediate effect. Both employees and customers were excited, expressing great gratitude and reporting that they felt more like a team. The gifts left a lasting impact on their recipients and continue to serve as a cost-effective branding campaign as they travel into the world and sit on employee desks.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default has-ironmark-large-font-size\">\n<li>Promotional items foster loyalty<\/li>\n\n\n\n<li>Positive impact on all<\/li>\n\n\n\n<li>Gifts create lasting impressions<\/li>\n\n\n\n<li>Building relationships with tokens<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways<\/h2>\n\n\n\n<p style=\"margin-bottom:3rem\">Promotional items have been shown again and again to help build loyalty. Both the employees and customers (and the gift giver) felt the increasingly positive impact of these branded items. Sometimes a little gift can go a long way.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"\/wp-content\/uploads\/2024\/10\/sub-InlineImage2-1024x295.png\" alt=\"Shore United Bank and Ironmark logos\" class=\"wp-image-4051\" style=\"width:482px;height:auto\" srcset=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage2-1024x295.png 1024w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage2-300x86.png 300w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage2-768x221.png 768w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage2-1536x442.png 1536w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage2-160x46.png 160w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage2-1280x369.png 1280w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage2-100x29.png 100w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage2-521x150.png 521w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/sub-InlineImage2.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A merger and acquisition can cause poor morale and declining sales. That\u2019s why our client, Shore United Bank, tapped us to create a set of welcome gifts for new branches they acquired during an M&#038;A. The bank wanted something tangible to express their appreciation to both employees and customers, while also launching the new brand and logo.<\/p>\n","protected":false},"featured_media":4046,"template":"","imk_industry":[],"imk_topic":[],"class_list":["post-4042","imk_case_study","type-imk_case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In Bank M&amp;A, A Little Gift Goes A Long Way | Ironmark<\/title>\n<meta name=\"description\" content=\"Shore United Bank tapped Ironmark to create a set of welcome gifts for new branches they acquired during an M&amp;A.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironmarkusa.com\/our-work\/shore-united-bank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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