{"id":5116,"date":"2024-10-28T11:46:47","date_gmt":"2024-10-28T15:46:47","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/?post_type=imk_case_study&#038;p=5116"},"modified":"2025-08-28T18:56:47","modified_gmt":"2025-08-28T22:56:47","slug":"sandler-training","status":"publish","type":"imk_case_study","link":"https:\/\/ironmarkusa.com\/our-work\/sandler-training\/","title":{"rendered":"A Rapid Rebrand For A New Sandler Chapter"},"content":{"rendered":"\n<p>Fifty-year old <a href=\"https:\/\/www.sandler.com\/\">Sandler<\/a><sup>\u00ae<\/sup> is a leading global sales training company, logging 500,000 training hours annually alongside customers, clients, and partners. Ironmark is one of those partners. We\u2019ve helped Sandler print their acclaimed books, and the company approached us for a large rebranding. Their big international summit conference was two months away.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Problem<\/h2>\n\n\n\n<p>There was no time to spare. \u201cThe Great Resignation\u201d was crippling companies, and the next move could make or break Sandler\u2019s reputation. They needed a successful rebranding to convey their strong brand equity, boost morale, and keep loyal employees and customers happy.<\/p>\n\n\n\n\t<div id=\"acf-block-lightbox-gallery-block_0bf9b8c54f8cdcc87cc37348a95ecb85-1140115630\" class=\"ironmark-lightbox-gallery acf-block align align wp-block-acf-lightbox-gallery\">\n\t\t\t\t\t<figure class=\"gallery-wrapper\">\n\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t<a data-glightbox=\"description: \" class=\"glightbox glightbox-1725753589\" href=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/InlineImage1-sandler.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/InlineImage1-sandler-1024x576.jpg\" alt=\"Sales leadership in the future\"><\/a>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t<a data-glightbox=\"description: \" class=\"glightbox glightbox-1725753589\" href=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/InlineImage2.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/InlineImage2-1024x574.png\" alt=\"\"><\/a>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t<a data-glightbox=\"description: \" class=\"glightbox glightbox-1725753589\" href=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/InlineImage3-sandler.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/InlineImage3-sandler-1024x575.jpg\" alt=\"A chart of a growth grid\"><\/a>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t<a data-glightbox=\"description: \" class=\"glightbox glightbox-1725753589\" href=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/InlineImage4-sandler.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/InlineImage4-sandler-1024x574.jpg\" alt=\"Embrace passion\"><\/a>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div><!-- #acf-block-lightbox-gallery-block_0bf9b8c54f8cdcc87cc37348a95ecb85-1140115630.ironmark-lightbox-gallery acf-block align -->\n\t\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>Our creative team distilled the Sandler essence into a PowerPoint that Sandler CEO and President Dave Mattson presented at the summit. We also created a powerful brand essence video featuring a mix of soaring graphics, inspirational text, and compelling music with footage of Mattson on stage encouraging attendees \u201cto take the next step forward,\u201d which resolves into their logo with a ladder for the \u201cE.\u201d The video captured the true spirit of Sandler in a format that was larger-than-life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>The rapid rebranding was a complete success. Leadership at Sandler says, \u201cEveryone loved it\u2026. A lady standing next to me said it gave her chills.\u201d The presentation and video inspired attendees with an electric energy which boosted brand loyalty and morale. Since that moment both internal and external audiences have enthusiastically championed the new Sandler brand.<\/p>\n\n\n\n<ul class=\"wp-block-list has-ironmark-large-font-size\">\n<li>Sandler\u2019s sales training recognition<\/li>\n\n\n\n<li>Boost in employee morale<\/li>\n\n\n\n<li>Anticipation for the future<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways<\/h2>\n\n\n\n<p style=\"margin-bottom:3rem\">The response to the rebrand continues to reverberate. The same year they rebranded, Sandler earned a \u201cTop 20 Company for Sales Training in the Training Industry\u201d designation. Employee morale has increased dramatically as employees have embraced their incredible story. Everyone looks forward to the next chapter.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"282\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/SandlerandI_IMK_Color-1024x282.png\" alt=\"Sandler and Ironmark logos\" class=\"wp-image-5119\" style=\"width:465px;height:auto\" srcset=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/SandlerandI_IMK_Color-1024x282.png 1024w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/SandlerandI_IMK_Color-300x83.png 300w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/SandlerandI_IMK_Color-768x211.png 768w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/SandlerandI_IMK_Color-160x44.png 160w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/SandlerandI_IMK_Color-100x28.png 100w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/SandlerandI_IMK_Color-545x150.png 545w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/SandlerandI_IMK_Color.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Fifty-year old Sandler\u00ae is a leading global sales training company, logging 500,000 training hours annually alongside customers, clients, and partners. We\u2019ve helped Sandler print their acclaimed books, and the company approached us for a large rebranding.<\/p>\n","protected":false},"featured_media":5795,"template":"","imk_industry":[],"imk_topic":[],"class_list":["post-5116","imk_case_study","type-imk_case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Rapid Rebrand For A New Sandler Chapter | Ironmark<\/title>\n<meta name=\"description\" content=\"Ironmark has helped Sandler print their acclaimed books, and the company approached us for a large rebranding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironmarkusa.com\/our-work\/sandler-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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