{"id":5892,"date":"2024-11-13T10:45:33","date_gmt":"2024-11-13T15:45:33","guid":{"rendered":"https:\/\/ironmarkusa.com\/?post_type=imk_case_study&#038;p=5892"},"modified":"2025-08-28T18:54:54","modified_gmt":"2025-08-28T22:54:54","slug":"home-instead-knows-and-grows-with-predictive-analytics","status":"publish","type":"imk_case_study","link":"https:\/\/ironmarkusa.com\/our-work\/home-instead-knows-and-grows-with-predictive-analytics\/","title":{"rendered":"Home Instead Knows and Grows with Predictive Analytics"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.homeinstead.com\/\">Home Instead\u00ae<\/a> is an international home care agency that provides older adults with in-home services such as meal preparation, light cleaning, shopping, and more. With over 600 franchise locations across North America alone, the Home Instead network is the largest employer of in-home caregivers in the U.S.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Problem<\/h2>\n\n\n\n<p>Home Instead franchisees often struggled to accurately identify the decision makers within their service territories. By casting wider nets than necessary, they found themselves chasing unqualified leads, registering low closing rates, and ultimately generating lackluster ROI.<\/p>\n\n\n\n\t<div id=\"acf-block-lightbox-gallery-block_c84a81f946f9c401133d07a4ec0e6999-4267278332\" class=\"ironmark-lightbox-gallery acf-block align align wp-block-acf-lightbox-gallery\">\n\t\t\t\t\t<figure class=\"gallery-wrapper\">\n\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t<a data-glightbox=\"description: \" class=\"glightbox glightbox-543537892\" href=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/Screenshot-2025-02-06-at-12.58.32\u202fPM.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/Screenshot-2025-02-06-at-12.58.32\u202fPM-714x1024.png\" alt=\"\"><\/a>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t<a data-glightbox=\"description: \" class=\"glightbox glightbox-543537892\" href=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/Screenshot-2025-02-06-at-12.58.16\u202fPM.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/Screenshot-2025-02-06-at-12.58.16\u202fPM-718x1024.png\" alt=\"\"><\/a>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div><!-- #acf-block-lightbox-gallery-block_c84a81f946f9c401133d07a4ec0e6999-4267278332.ironmark-lightbox-gallery acf-block align -->\n\t\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>Home Instead enlisted <a href=\"https:\/\/delivermedia.com\/\">Deliver Media, an Ironmark Company<\/a> to help them harness their lead funnel data and client transaction data, which Deliver Media integrated with third-party data. This data-driven approach enabled Home Instead to identify ideal prospects, build multiple predictive models, deploy and track campaign effectiveness, and feed the model with response data for ongoing campaign optimization. By understanding their decision makers better, Home Instead was able to accurately identify and target qualified prospects.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"1024\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-693x1024.jpg\" alt=\"\" class=\"wp-image-5902\" srcset=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-693x1024.jpg 693w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-203x300.jpg 203w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-768x1135.jpg 768w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-1039x1536.jpg 1039w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-1385x2048.jpg 1385w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-160x237.jpg 160w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-1280x1892.jpg 1280w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-100x148.jpg 100w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1-101x150.jpg 101w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreGoalSolution1.jpg 1491w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>The results were stunning. Using Home Instead\u2019s own data to build predictive models generated audience files and campaigns that yielded 36.29% more leads for care consultations, 25.0% more closed leads, and an average ROI of 1,245%. Leads for consultations were far higher than average at 60.88%, with closed leads weighing in at an astounding 58.83%.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-1024x444.jpg\" alt=\"\" class=\"wp-image-5903\" srcset=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-1024x444.jpg 1024w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-300x130.jpg 300w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-768x333.jpg 768w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-1536x666.jpg 1536w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-2048x888.jpg 2048w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-160x69.jpg 160w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-1280x555.jpg 1280w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-100x43.jpg 100w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCStoreStats1-346x150.jpg 346w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways<\/h2>\n\n\n\n<p style=\"margin-bottom:3rem\">This approach worked exceedingly well, and Home Instead has been very pleased with the results. Imran Ahmed (Franchise Owner) says, \u201c[The Deliver Media] team has worked closely with us to understand our goals and vision to build the best-in-class digital landscape for our service areas. Deliver Media offers a suite of products and campaign offerings that can help promote meaningful growth when deployed in an informed manner.\u201d It\u2019s true that the more they know about their prospects, the more Home Instead can grow. And with predictive analytics, they\u2019ll always know more.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"351\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCandI_IMK_Color.png\" alt=\"\" class=\"wp-image-6258\" style=\"width:465px;height:auto\" srcset=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCandI_IMK_Color.png 600w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCandI_IMK_Color-300x176.png 300w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCandI_IMK_Color-160x94.png 160w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCandI_IMK_Color-100x59.png 100w, https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/11\/HISCandI_IMK_Color-256x150.png 256w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Home Instead franchisees struggled to identify qualified leads, resulting in wasted efforts and low ROI. By leveraging predictive analytics and integrating first-party and third-party data, they were able to pinpoint decision-makers and optimize campaigns. This data-driven approach boosted consultation leads by 36.29%, closed leads by 25%, and delivered an impressive 1,245% average ROI.<\/p>\n","protected":false},"featured_media":6254,"template":"","imk_industry":[],"imk_topic":[],"class_list":["post-5892","imk_case_study","type-imk_case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home Instead Knows and Grows with Predictive Analytics | Ironmark<\/title>\n<meta name=\"description\" content=\"Home Instead enlisted Deliver Media to help them harness their lead funnel data and client transaction data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironmarkusa.com\/our-work\/home-instead-knows-and-grows-with-predictive-analytics\/\" \/>\n<meta property=\"og:locale\" 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