{"id":1046,"date":"2018-05-17T19:40:00","date_gmt":"2018-05-17T23:40:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/90-second-spotlight-sales\/"},"modified":"2026-07-21T12:08:51","modified_gmt":"2026-07-21T16:08:51","slug":"90-second-spotlight-sales","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/90-second-spotlight-sales\/","title":{"rendered":"90-Second Spotlight: Sales &#038; Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Got a second? We&#8217;ve got expert insights for you!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out our chat with Matt Marzullo, Ironmark&#8217;s SVP Sales &amp; Marketing, where he discusses his approach to sales and marketing alignment &#8230; in just 90 seconds! Watch the whole video here:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tSOZJ2CptW0?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #331e32; font-family: RobotoCondensedBold, Arial, Helvetica, sans-serif; font-size: 1em; text-transform: uppercase;\">How do you empower your sales team to achieve results?<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I think it&#8217;s important with sales people to have a clear goal, an individualized goal for each sales person. In addition, it&#8217;s an incentive. So have the right incentives to help them achieve the goal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carrot and the stick? I&#8217;m a carrot guy. I think if you give your sales person a good incentive and an achievable goal, they&#8217;re going to hit that metric. And if they begin to achieve success, they actually tend to overshoot and give you more success than you asked for. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you get your marketing and sales teams to align?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So sales and marketing alignment is a big thing, I see it everywhere now. Everyone&#8217;s asking how to get your sales and marketing team to work together. It&#8217;s similar to the first answer \u2013 it&#8217;s goals. Sales goals and marketing goals need to be the same. So how are we going to judge both of them? Same metric.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also collaboration. It&#8217;s important that sales collaborates with marketing to create material, and then marketing helps sales in the process to achieve their goal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is once piece of advice you would give to someone just getting into B2B sales?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The key is to listen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So when you&#8217;re meeting with a prospect or a customer you need to listen. Listen to what their pain is. It&#8217;s not really about what you have or what you&#8217;re selling. You need to understand what their issues are, and then you can propose a solution that you have to help them solve their problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WANT A MEETING WITH Matt?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Of course you do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matt and his team are the sales experts you&#8217;ve been looking for. <a href=\"http:\/\/imk.ironmarkusa.com\/contact\" target=\"_blank\" rel=\"noopener\">Get in touch with Matt<\/a> today to bring your sales and marketing teams together to work toward common goals!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Got a second? We&#8217;ve got expert insights for you! Check out our chat with Matt Marzullo, Ironmark&#8217;s SVP Sales &amp;&#8230;<\/p>\n","protected":false},"author":22,"featured_media":566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[12,27],"class_list":["post-1046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-digital-marketing","tag-sales"],"acf":[],"_links":{"self":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/1046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/comments?post=1046"}],"version-history":[{"count":2,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/1046\/revisions"}],"predecessor-version":[{"id":8069,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/1046\/revisions\/8069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media\/566"}],"wp:attachment":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media?parent=1046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/categories?post=1046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/tags?post=1046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}