How to elevate your digital campaigns with print.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"CUT THROUGH THE CLUTTER Learn how to balance your digital marketing with print. With digital media becoming a marketing campaign…<\/p>\n","protected":false},"author":22,"featured_media":1060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[12],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-digital-marketing"],"acf":[],"yoast_head":"\n
Why Your Digital Marketing Still Needs Print - Article<\/title>\n<meta name=\"description\" content=\"Learn how to balance your digital marketing with print. With digital media becoming a marketing campaign norm, people have forgotten the power of print media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Digital Marketing Still Needs Print - Article\" \/>\n<meta property=\"og:description\" content=\"Learn how to balance your digital marketing with print. With digital media becoming a marketing campaign norm, people have forgotten the power of print media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/\" \/>\n<meta property=\"og:site_name\" content=\"Ironmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IronmarkUSA\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-14T01:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T19:49:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Untitled-design-1-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lynne Kingsley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:site\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynne Kingsley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/\"},\"author\":{\"name\":\"Lynne Kingsley\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/f40cd22011c6bb10a51c001f70b7e39f\"},\"headline\":\"Why Your Digital Marketing Still Needs Print\",\"datePublished\":\"2017-11-14T01:37:00+00:00\",\"dateModified\":\"2025-08-29T19:49:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/\"},\"wordCount\":147,\"publisher\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Untitled-design-1-4.png\",\"keywords\":[\"Digital Marketing\"],\"articleSection\":[\"All Industries\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/\",\"name\":\"Why Your Digital Marketing Still Needs Print - Article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Untitled-design-1-4.png\",\"datePublished\":\"2017-11-14T01:37:00+00:00\",\"dateModified\":\"2025-08-29T19:49:27+00:00\",\"description\":\"Learn how to balance your digital marketing with print. With digital media becoming a marketing campaign norm, people have forgotten the power of print media.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Untitled-design-1-4.png\",\"contentUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Untitled-design-1-4.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/digital-marketing-needs-print\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ironmarkusa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Your Digital Marketing Still Needs Print\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#website\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/\",\"name\":\"Ironmark\",\"description\":\"Success, Simplified\",\"publisher\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ironmarkusa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\",\"name\":\"Ironmark\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo-imk.png\",\"contentUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo-imk.png\",\"width\":466,\"height\":109,\"caption\":\"Ironmark\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IronmarkUSA\\\/\",\"https:\\\/\\\/x.com\\\/IronmarkUSA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ironmarkusa\",\"https:\\\/\\\/www.instagram.com\\\/ironmarkusa\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/f40cd22011c6bb10a51c001f70b7e39f\",\"name\":\"Lynne Kingsley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g\",\"caption\":\"Lynne Kingsley\"},\"description\":\"Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark's digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley's strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/author\\\/lynne-kingsley\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Your Digital Marketing Still Needs Print - Article","description":"Learn how to balance your digital marketing with print. With digital media becoming a marketing campaign norm, people have forgotten the power of print media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/","og_locale":"en_US","og_type":"article","og_title":"Why Your Digital Marketing Still Needs Print - Article","og_description":"Learn how to balance your digital marketing with print. With digital media becoming a marketing campaign norm, people have forgotten the power of print media.","og_url":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/","og_site_name":"Ironmark","article_publisher":"https:\/\/www.facebook.com\/IronmarkUSA\/","article_published_time":"2017-11-14T01:37:00+00:00","article_modified_time":"2025-08-29T19:49:27+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Untitled-design-1-4.png","type":"image\/png"}],"author":"Lynne Kingsley","twitter_card":"summary_large_image","twitter_creator":"@IronmarkUSA","twitter_site":"@IronmarkUSA","twitter_misc":{"Written by":"Lynne Kingsley","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/#article","isPartOf":{"@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/"},"author":{"name":"Lynne Kingsley","@id":"https:\/\/ironmarkusa.com\/#\/schema\/person\/f40cd22011c6bb10a51c001f70b7e39f"},"headline":"Why Your Digital Marketing Still Needs Print","datePublished":"2017-11-14T01:37:00+00:00","dateModified":"2025-08-29T19:49:27+00:00","mainEntityOfPage":{"@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/"},"wordCount":147,"publisher":{"@id":"https:\/\/ironmarkusa.com\/#organization"},"image":{"@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/#primaryimage"},"thumbnailUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Untitled-design-1-4.png","keywords":["Digital Marketing"],"articleSection":["All Industries"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/","url":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/","name":"Why Your Digital Marketing Still Needs Print - Article","isPartOf":{"@id":"https:\/\/ironmarkusa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/#primaryimage"},"image":{"@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/#primaryimage"},"thumbnailUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Untitled-design-1-4.png","datePublished":"2017-11-14T01:37:00+00:00","dateModified":"2025-08-29T19:49:27+00:00","description":"Learn how to balance your digital marketing with print. With digital media becoming a marketing campaign norm, people have forgotten the power of print media.","breadcrumb":{"@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/#primaryimage","url":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Untitled-design-1-4.png","contentUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Untitled-design-1-4.png","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/ironmarkusa.com\/digital-marketing-needs-print\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ironmarkusa.com\/"},{"@type":"ListItem","position":2,"name":"Why Your Digital Marketing Still Needs Print"}]},{"@type":"WebSite","@id":"https:\/\/ironmarkusa.com\/#website","url":"https:\/\/ironmarkusa.com\/","name":"Ironmark","description":"Success, Simplified","publisher":{"@id":"https:\/\/ironmarkusa.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ironmarkusa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ironmarkusa.com\/#organization","name":"Ironmark","url":"https:\/\/ironmarkusa.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ironmarkusa.com\/#\/schema\/logo\/image\/","url":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/logo-imk.png","contentUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/logo-imk.png","width":466,"height":109,"caption":"Ironmark"},"image":{"@id":"https:\/\/ironmarkusa.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IronmarkUSA\/","https:\/\/x.com\/IronmarkUSA","https:\/\/www.linkedin.com\/company\/ironmarkusa","https:\/\/www.instagram.com\/ironmarkusa\/"]},{"@type":"Person","@id":"https:\/\/ironmarkusa.com\/#\/schema\/person\/f40cd22011c6bb10a51c001f70b7e39f","name":"Lynne Kingsley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g","caption":"Lynne Kingsley"},"description":"Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark's digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley's strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.","url":"https:\/\/ironmarkusa.com\/author\/lynne-kingsley\/"}]}},"_links":{"self":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/1057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":2,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"predecessor-version":[{"id":3689,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/1057\/revisions\/3689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media\/1060"}],"wp:attachment":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Why](\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Why-Your-Digital-Marketing-Still-Needs-Print_Thumbnail.png\" "\\"Why")
<\/a>But in fact, a survey conducted in 2014 revealed that 56% of people find printed marketing the most trustworthy<\/a> of all marketing channels, and 87% of direct mail recipients are influenced<\/a> to buy something online. That sounds like something to pay attention to.<\/p>\n\n\n\n