{"id":1075,"date":"2017-05-08T04:00:00","date_gmt":"2017-05-08T08:00:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/ultimate-inbound-marketing-terminology-guide\/"},"modified":"2026-09-22T14:04:10","modified_gmt":"2026-09-22T18:04:10","slug":"ultimate-inbound-marketing-terminology-guide","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/ultimate-inbound-marketing-terminology-guide\/","title":{"rendered":"The Ultimate Inbound Marketing Terminology Guide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"background-color: transparent; font-size: 18px;\">What\u2019s a KPI on the ROI for PPC and determining LTV?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: transparent; font-size: 18px;\">In today\u2019s world we live for acronyms and ways to shorten our speech. 140 characters or less is often the thought &#8211; thanks Twitter! But,with everyone using words differently and interchangeably, how do you know you&#8217;re applying the right context to the terms being used?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: transparent; font-size: 18px;\">Here\u2019s a test: what do SEO, CTA and PPC all have in common? If it took you a while to understand how those terms work together, no worries, you&#8217;re in a safe space. Those terms are important to tracking your brand visibility and progression in the digital realm. What about BOFU and MOFU? How do your <a href=\"https:\/\/ironmarkusa.com\/what-we-do\/capabilities\/digital-advertising\/\">SEO and PPC efforts<\/a> help identify your consumer place in the sales funnel? All these terms seem to be thrown around lately; if you don\u2019t keep yourself abreast or cognizant of what it all means you can easily get lost.<\/span> For a closer look at CTA performance, read <a href=\"https:\/\/ironmarkusa.com\/why-is-no-one-clicking-cta\/\">why no one is clicking your CTA<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here at Ironmark, we like to prepare our fellow marketers for success, so we\u2019ve created The Ultimate Inbound Terminology Guide. In this guide, you&#8217;ll find the language needed to not just look like an expert, but to sound like one, too!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide includes popular terms like:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Social Proof<\/li>\n\n\n\n<li>On- Page Optimization<\/li>\n\n\n\n<li>KPI<\/li>\n\n\n\n<li>CTR<\/li>\n\n\n\n<li>CAN-SPAM and more<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Download the Ultimate Inbound Marketing Terminology Guide today and start winning!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need deeper insight or help telling your marketing department\u2019s success story? We&#8217;re here to assist! <a href=\"https:\/\/ironmarkusa.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> to schedule a free 30-minute marketing assessment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s a KPI on the ROI for PPC and determining LTV? In today\u2019s world we live for acronyms and ways&#8230;<\/p>\n","protected":false},"author":22,"featured_media":1076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[12,18],"class_list":["post-1075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-digital-marketing","tag-inbound-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/1075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/comments?post=1075"}],"version-history":[{"count":6,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/1075\/revisions"}],"predecessor-version":[{"id":10548,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/1075\/revisions\/10548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media\/1076"}],"wp:attachment":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media?parent=1075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/categories?post=1075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/tags?post=1075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}