{"id":1097,"date":"2025-07-25T12:49:26","date_gmt":"2025-07-25T16:49:26","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/how-to-develop-a-successful-multi-touch-marketing-campaign\/"},"modified":"2025-10-08T09:59:41","modified_gmt":"2025-10-08T13:59:41","slug":"multi-touch-marketing","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/multi-touch-marketing\/","title":{"rendered":"Multi-Touch Your Audience"},"content":{"rendered":"\n\t<div id=\"acf-block-post-summary-block_3454be46b3334e0c0b80670bf3818790-2250903428\" class=\"ironmark-post-summary acf-block has-background has-background has-brand-4-background-color wp-block-acf-post-summary has-background has-brand-4-background-color\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p><em><mark style=\"background-color:#38C6F4\" class=\"has-inline-color\"><strong>Highlights: <\/strong><\/mark><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-touch marketing uses repeated exposures across channels to build familiarity.<\/li>\n\n\n\n<li>It follows the Rule of 7\u2014audiences need to see your message multiple times.<\/li>\n\n\n\n<li>Combining digital, social, and print strengthens recall and drives action.<\/li>\n<\/ul>\n\n<\/div>\t<\/div><!-- #acf-block-post-summary-block_3454be46b3334e0c0b80670bf3818790-2250903428.ironmark-post-summary acf-block has-background has-background has-brand-4-background-color -->\n\t\n\n\n<p>[Revamped for 2025]<\/p>\n\n\n\n<p>What\u2019s your media channel of choice? Do you prefer a curated email in your inbox, or would you rather flip through a magazine for inspiration? Some people are visual&nbsp;learners, and some people are tactile learners\u2014and their media preferences reflect that. So why not have your communications cater to your audience in ways that really resonate? And why not surround this audience with messaging that reaches out and touches them throughout their day, giving them a complete brand experience that builds loyalty and trust?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>It <a href=\"https:\/\/www.linkedin.com\/pulse\/power-repeated-exposure-michael-hutt-ffx8c\/\" target=\"_blank\" rel=\"noreferrer noopener\">takes about five to seven brand impressions<\/a> for someone to actually remember a brand\u2014this is often called the \u201cRule of 7.\u201d For that same person to take the next step and purchase from the brand, it can take as many as 28.87 exposures according to this <a href=\"https:\/\/www.linkedin.com\/posts\/susiermitchell_2887-is-the-average-number-of-customer-activity-7328720527982751745-2NZI\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn post<\/a>, which brilliantly touches upon the MANY different factors that can affect action, from industry type to customer journey stage, to product sales cycle, and more. There\u2019s no hard and fast rule for how many impressions you\u2019ll need, and it will vary with every campaign. The bottom line? You need to reach out and touch someone many different times before they decide to buy.<\/p>\n\n\n\n<p>Enter the power of \u201cmulti-touch marketing.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Messages, Messages Everywhere<\/strong><\/h3>\n\n\n\n<p>As you\u2019re well aware, digital communications and social media have significantly transformed marketing and the ways that consumers buy products and support brands. As it\u2019s evolved, this digital landscape has become more than just a process; it\u2019s a total experience. Consumers are bombarded every moment by myriad marketing messages as different brands and businesses try to beat out the competition. A brand needs to work hard to stand out in a crowd. But how? A more personalized approach can make all the difference. Enter multi-touch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Makings of Multi-Touch<\/strong><\/h3>\n\n\n\n<p>Let\u2019s take a step back to understand how a <a href=\"https:\/\/ironmarkusa.com\/multi-touch-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">multi-touch<\/a> campaign works. It&#8217;s a strategy that delivers your marketing messages through multiple channels throughout a prospect\u2019s day, in a coordinated and intentional way (known as omnichannel marketing). With multi-touch, you are \u201ctouching\u201d your audience at different points in their lives.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The goal is to create a seamless, consistent experience, whether that touchpoint is digital or physical. Viewership of your message increases because you\u2019re extending your reach and \u201ctouching\u201d people who use different types of media. So, you\u2019ll achieve maximum brand exposure, which leads to greater leads and the all-important sales increases!<\/p>\n\n\n\n<p>What\u2019s an example of a multi-touch strategy? Picture using a mix of direct mail, social media, and large format signage to reach your prospect throughout the day. The goal is to make it a seamless experience that your prospect doesn\u2019t even notice; it\u2019s just a natural progression as she moves from her home to her office to the errands afterwards.<\/p>\n\n\n\n<p><a href=\"https:\/\/ironmarkusa.com\/8-ways-multi-channel-marketing-mix\/\" target=\"_blank\" rel=\"noreferrer noopener\">Related: 8 Ways to Master the Multi-Channel Marketing Mix<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Planning a Multi-Touch Campaign<\/strong><\/h3>\n\n\n\n<p>Consider the learning types we explored earlier, and tailor your omnichannel campaign to those too. While you can\u2019t know everyone\u2019s styles, you can provide a variety of media formats to cater to the different styles. For instance, visual learners are drawn to social media platforms that feature online video advertisements or large signage that stops them in their tracks, while tactile learners appreciate direct mail, booklets, and brochures that they can hold in their hands.<\/p>\n\n\n\n<p>But with all of these media options and plenty of noise, how does a marketer develop a successful multi-touch marketing campaign?<\/p>\n\n\n\n<p>To build a campaign that resonates and performs, plan with intention and structure:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Research First: <\/strong>Identify what channels (say magazines versus social media) and devices (mobile versus desktop) your audience is most likely to frequent. For example, list the social media channels most likely to resonate with your specific audience by selecting the ones generating the highest engagement numbers.&nbsp;<\/li>\n\n\n\n<li><strong>Strategy Second:<\/strong> Create a smart <strong>omnichannel campaign<\/strong> strategy that defines your goals\u2014whether it\u2019s brand awareness, lead nurturing, or conversion\u2014and identifies your best prospects. Map out the buyer journey, align messaging to each stage, and define campaign timing that aligns with decision-making behavior.&nbsp;<\/li>\n\n\n\n<li><strong>Tactics Third:<\/strong> Choose the right mix of channels for maximum reach and resonance. Go beyond the usual suspects\u2014email, social, direct mail, paid ads\u2014and think about where your personas spend time and how they interact in those spaces.&nbsp;<\/li>\n\n\n\n<li><strong>Tracking and Refining Last: <\/strong>Build in A\/B and multivariate testing to compare creative, channels, and cadence. Use those insights to refine messaging and optimize the campaign while it\u2019s live\u2014not just afterward.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Related: <a href=\"https:\/\/ironmarkusa.com\/omnichannel-right-channels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Go Omnichannel with the Right Channels<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Multi-Touch Marketing Increases Reach and Impact<\/strong><\/h3>\n\n\n\n<p>There\u2019s no doubt that multi-touch campaigns increase your reach to your target consumer and ultimately have a greater impact. Combining digital and physical marketing throughout the day helps to increase your reach to your target consumer and deliver the media that works best for them. Furthermore, by targeting consumers that view the same ad multiple times in various places (like on social media and then on an outdoor banner), you\u2019re building brand awareness and encouraging loyalty and trust.<\/p>\n\n\n\n<p>Developing a successful omnichannel marketing campaign is not simple. We\u2019ve learned it can be a 28.87 step journey! But we can simplify it for you. We\u2019ve helped brands across industries elevate their awareness and increase their sales with strategically built multi-touch campaigns that create seamless experiences for customers. Whether you have one location or many, we can help you master the multi-touch mix that resonates with your prospects throughout the day and provides the formats that fit them best. Reach out today to multi-touch your audience.<\/p>\n\n\n\n<p><a href=\"https:\/\/ironmarkusa.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Talk to a Marketing Expert<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Revamped for 2025] What\u2019s your media channel of choice? Do you prefer a curated email in your inbox, or would&#8230;<\/p>\n","protected":false},"author":7,"featured_media":7093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[12],"class_list":["post-1097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Develop a Successful Multi-Touch Marketing Campaign - Article<\/title>\n<meta name=\"description\" content=\"Multi-touch marketing reaches your ideal customers throughout their day. 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Learn the best ways to implement this omnichannel campaign strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ironmarkusa.com\/multi-touch-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ironmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IronmarkUSA\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-25T16:49:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T13:59:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2020\/09\/Multi-Touch-Your-Audience.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris McCready\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:site\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris McCready\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/multi-touch-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/multi-touch-marketing\\\/\"},\"author\":{\"name\":\"Chris McCready\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/294af97b730073ebfe3857c1dec52cb0\"},\"headline\":\"Multi-Touch Your Audience\",\"datePublished\":\"2025-07-25T16:49:26+00:00\",\"dateModified\":\"2025-10-08T13:59:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/multi-touch-marketing\\\/\"},\"wordCount\":989,\"publisher\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/multi-touch-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Multi-Touch-Your-Audience.png\",\"keywords\":[\"Digital Marketing\"],\"articleSection\":[\"All Industries\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/multi-touch-marketing\\\/\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/multi-touch-marketing\\\/\",\"name\":\"Develop a Successful Multi-Touch Marketing Campaign - Article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/multi-touch-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/multi-touch-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Multi-Touch-Your-Audience.png\",\"datePublished\":\"2025-07-25T16:49:26+00:00\",\"dateModified\":\"2025-10-08T13:59:41+00:00\",\"description\":\"Multi-touch marketing reaches your ideal customers throughout their day. 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