{"id":1168,"date":"2021-03-25T12:30:00","date_gmt":"2021-03-25T16:30:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/live-events-social-media\/"},"modified":"2025-08-29T14:32:06","modified_gmt":"2025-08-29T18:32:06","slug":"live-events-social-media","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/live-events-social-media\/","title":{"rendered":"Hosting Live Events on Social Media"},"content":{"rendered":"\n

Working remotely has made many of us familiar with virtual events. As companies pivot to a heavier focus on digital engagement, getting some face-to-face interaction helps with connecting to potential customers. Hosting live events online, such as on social media platforms, is a great way for companies to do this.<\/p>\n\n\n\n

It\u2019s crucial for connecting to your customers safely during the COVID-19 pandemic. Using the proper platform for your live events makes a huge difference in how many people attend and how well they engage with your content.<\/p>\n\n\n\n

What Social Media Platform is Best to Host Your Event?<\/h2>\n\n\n\n

Finding which platform aligns with your company\u2019s goals gives you an idea of which will work best for you. Social media\u2019s key advantage is its accessibility. Premium webinar software requires downloading apps and significantly cuts your attendance, but the easy accessibility of most social media platforms means the audience will be broad and already available.<\/p>\n\n\n\n

Related Post: What Social Media Platform Fits Your Business\u2019 Personality?<\/strong><\/a><\/p>\n\n\n\n

LinkedIn Live<\/h3>\n\n\n\n

LinkedIn Live<\/a> allows you to host your events while receiving real-time feedback through user comments. Your customers simply need a LinkedIn profile to access it, making it incredibly accessible and shareable for anyone interested in participating. It has the professionalism and security that LinkedIn prides itself on, giving you a secure space to host.<\/p>\n\n\n\n

Facebook Live<\/h3>\n\n\n\n

Facebook Live<\/a> operates in a similar fashion to LinkedIn Live. Videos stream and get real-time comments from your customers. It\u2019s a little more informal, so your customers can feel more comfortable joining your meetings. However, that has the minor drawback of increasing attendance while lowering focus. Still, if your event is meant to be casual, fun, or low-key, it\u2019s a fantastic platform for you to use.<\/p>\n\n\n\n

Instagram Live<\/h3>\n\n\n\n

Instagram has been pivoting into the webinar realm as the next big live event host<\/a> on social media. Like Facebook, it\u2019s a fantastic option to reach your customers practically at their own door. It\u2019s casual and offers customers insight into your products or culture. If your customers use Instagram already, they get a personal view of who you are.<\/p>\n\n\n\n

How Do You Set up Events in That Space?<\/h2>\n\n\n\n

These platforms make it very simple to set up events. For Facebook, simply select \u201cSchedule a Live Event\u201d to alert your customers when to join. For Instagram, go onto Instagram Stories and swipe across to Live, then tap the \u201cLive\u201d icon to begin broadcasting. The users currently online will be notified about your event.<\/p>\n\n\n\n

LinkedIn Live is slightly more complicated. You\u2019ll need to apply as a business to be a LinkedIn Live broadcaster, then send out invites. You\u2019ll also need a third-party tool to broadcast. While that may seem like more of a hassle, it\u2019s simply about maintaining LinkedIn\u2019s high quality standard.<\/p>\n\n\n\n

How Do You Communicate With Guests to Set Up?<\/h3>\n\n\n\n

Social media isn\u2019t just a tool for hosting your live events either. It\u2019s an essential promotional tool with boosted importance since the onset of the pandemic. Make sure to let your customers across your channels know where, when, and how they can attend your webinars. Make frequent and early posts to let people know about your events.<\/p>\n\n\n\n

Ways to get people\u2019s attention and boost attendance include:<\/p>\n\n\n\n