{"id":1178,"date":"2021-04-09T12:30:00","date_gmt":"2021-04-09T16:30:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/attract-older-patients\/"},"modified":"2025-06-20T13:26:42","modified_gmt":"2025-06-20T17:26:42","slug":"attract-older-patients","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/attract-older-patients\/","title":{"rendered":"12 Ways to Boost Practice Profit With a Growing Demographic"},"content":{"rendered":"\n<p>[UPDATED FOR 2024]<\/p>\n\n\n\n<p>Know your audience. It\u2019s good advice for public speakers and anyone who\u2019s trying to make a pitch. And it\u2019s especially key in marketing. In order to connect with your prospective patients, you need to truly understand their needs, and know exactly how they\u2019d like to hear from you. If you have a specialty medical practice with one or more locations, this can be tricky. But it\u2019s not impossible.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Your Audience Is Changing<\/h2>\n\n\n\n<p>You know this already. Patient demographics are rapidly reshaping. With the Greatest Generation, the Silent Generation, and a good portion of the Baby Boomers now over 65, this aging population will reach <a href=\"https:\/\/www.census.gov\/newsroom\/press-releases\/2018\/cb18-41-population-projections.html#:~:text=%E2%80%9CBy%202034%20(previously%202035),decade%20for%20the%20U.S.%20population.\" target=\"_blank\" rel=\"noreferrer noopener\">77 million by 2034 (more than the number of children under 18)<\/a>; and since we\u2019re all living longer, you\u2019re going to see a larger influx of older patients for a very long time. If your practice isn\u2019t making a concerted effort to reach and win this group, you are missing out on a big piece of the patient pie. So how do you attract this desirable demographic?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Attract and Retain Older Patients<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Wow Your Patients<\/h3>\n\n\n\n<p>No surprise here. No matter what their age, people want positive patient experiences. We all know the power of word-of-mouth and how your happy customers will tell their friends, who will tell their friends, in an upward spiral of better business. By giving your current patients a great experience, you\u2019ll also save the cost of attracting new ones. And remember, retaining loyal patients is far more cost-effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Leverage Cross-Channel Marketing<\/h3>\n\n\n\n<p>As of 2023, approximately<a href=\"https:\/\/www.statista.com\/statistics\/489255\/percentage-of-us-smartphone-owners-by-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 76% of adults over 65<\/a> owned a smartphone, compared to 97% of adults 18-49 &#8211; and their ownership drops off after age 74. While they are currently one of the biggest adopters of social media (more on that in a minute), this means many still get their news and information from traditional advertising sources (e.g., television, radio, outdoor, newspapers, and magazines). These are comfortable, trusted media sources. And since screen size can be an issue, many appreciate print items, which they can hold in their hands.<a href=\"https:\/\/ironmarkusa.com\/what-we-do\/capabilities\/creative-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"> A well-rounded marketing strategy<\/a> will reach these prospects, and it\u2019s always smart to integrate multiple channels along the buyer\u2019s journey to reach people at all decision points, no matter what age you\u2019re targeting.<\/p>\n\n\n\n<p><strong>Related: <a href=\"https:\/\/blog.ironmarkusa.com\/top-10-nurse-appreciation-gifts\" target=\"_blank\" rel=\"noreferrer noopener\">Top 6 Gifts to Show Nurses Your Appreciation<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use the Data to Bring Them In<\/h3>\n\n\n\n<p>Predictive analytics help you determine those prospects most likely to become patients. Whether you deploy direct mail, email campaigns, social advertising, or an integration of these and more, this strategy saves time, money, and the hassle of targeting the wrong people.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. List Your Practice Where They\u2019re Looking<\/h3>\n\n\n\n<p>When people seek out medical offices, there are several go-to methods. Referrals are a strong method, but listings in well-known directories are also important. Consider purchasing advertising, such as Google Ads, to drive people there. And make sure your listing information is accurate and you\u2019re monitoring reviews to keep your patients happy!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Get Social<\/h3>\n\n\n\n<p>Many people don\u2019t realize one of the fastest growing segments of social media users is indeed <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/01\/13\/share-of-those-65-and-older-who-are-tech-users-has-grown-in-the-past-decade\/\" target=\"_blank\" rel=\"noreferrer noopener\">seniors<\/a>. The Pew Research Center tells us<a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/?tabItem=5b319c90-7363-4881-8e6f-f98925683a2f\" target=\"_blank\" rel=\"noreferrer noopener\"> 60% of those 65+ use YouTube and 58% use Facebook<\/a>, and they prefer these platforms to Twitter, LinkedIn, and Instagram. The bottom line? Make sure your practice has an updated Facebook page, and consider<a href=\"https:\/\/ironmarkusa.com\/what-we-do\/capabilities\/digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"> targeted advertising<\/a> to draw people in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Retarget for Response<\/h3>\n\n\n\n<p>Older Americans have been shown to respond well to retargeted ads. So retargeting them with ads once they\u2019ve been on your landing pages, or shown interest without taking action, could reap valuable returns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Listen to the Data<\/h3>\n\n\n\n<p>With data-driven marketing, you can track what\u2019s working and what\u2019s not in real-time, so you can tweak targeting, messaging, imagery, timing, and more to make it resonate with prospects even better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Keep It Clear<\/h3>\n\n\n\n<p>Straightforward messaging makes sense for any age group, and for those who may struggle with sight or hearing issues, it\u2019s critical. Use larger fonts where they make sense, but don\u2019t go overboard. Avoid using the terms \u201csenior citizen\u201d or \u201celderly\u201d when speaking to this audience. No one likes these words! And, as you\u2019ll see in a moment, no one actually feels 75 (unless maybe they\u2019re 95)!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Address Them Directly<\/h3>\n\n\n\n<p>The senior generations are known for their vitality and independence. The majority are strong, healthy, and self-sufficient, and do not appreciate when marketers speak to others instead of talking to them. They may welcome the input of their children or caregiver, but they still want to be part of the decision-making process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Go Aspirational for Inspiration<\/h3>\n\n\n\n<p>Most older people see themselves as at least 5-10 years younger than they actually are. It\u2019s why we all always feel 25 inside. So when you\u2019re selecting photos for an email, ad, newsletter, or other vehicle, try to feature people between the ages of 60 and 70 to build a connection with your prospects. And favor action shots rather than sedentary ones where it makes sense &#8211; these are not the \u201crocking chair\u201d grannies of the past!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Get Personal<\/h3>\n\n\n\n<p>Even as members of a cohesive generation with common cultural touchstones, it\u2019s important to remember each person is unique. No matter what age they are, people respond favorably to <a href=\"https:\/\/blog.ironmarkusa.com\/engagement-personalized-print-pieces\" target=\"_blank\" rel=\"noreferrer noopener\">personalized communications<\/a>. For example, personalized emails deliver<a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" target=\"_blank\" rel=\"noreferrer noopener\"> 6x higher transaction rates<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Get More Value<\/h3>\n\n\n\n<p>Who <strong>doesn\u2019t<\/strong> like free things? Whether it\u2019s a<a href=\"https:\/\/ironmarkusa.com\/what-we-do\/capabilities\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> thoughtfully created eBook<\/a> on your site that addresses common ailments associated with aging, wellness brochures in the waiting room, or a free pad of paper, patients appreciate the gesture and also subconsciously want to reciprocate by supporting you. You can also advertise these items in your online or direct mail pieces to attract them to your practice.<\/p>\n\n\n\n<p><strong>Related: <a href=\"https:\/\/blog.ironmarkusa.com\/medical-experience-irresistible\" target=\"_blank\" rel=\"noreferrer noopener\">Make Your Medical Experience Irresistible to Seniors<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pull More Profit With More Patients<\/h2>\n\n\n\n<p>Are you ready to bring in more patients? These ideas are all relatively easy to implement. And if you want help, we have the tools and technology to attract and retain your most qualified prospects. With our data-driven approach, we can target the best prospects for your practice. We\u2019re also SOC-2 certified to handle your most sensitive medical data throughout printing and delivery. Let us help you simplify your success with a marketing strategy that pulls in more patients and more profit!<\/p>\n\n\n\n<p><a href=\"https:\/\/ironmarkusa.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grow Your Patient Base<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[UPDATED FOR 2024] Know your audience. It\u2019s good advice for public speakers and anyone who\u2019s trying to make a pitch&#8230;.<\/p>\n","protected":false},"author":19,"featured_media":5698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1,160],"tags":[57],"class_list":["post-1178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","category-healthcare-medical","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ways to Boost Practice Profit With a Growing Demographic - Article<\/title>\n<meta name=\"description\" content=\"Learn 12 ways to increase your practice\u2019s profits by understanding your patients\u2019 changing needs and communicating better with them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironmarkusa.com\/attract-older-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ways to Boost Practice Profit With a Growing Demographic - Article\" \/>\n<meta property=\"og:description\" content=\"Learn 12 ways to increase your practice\u2019s profits by understanding your patients\u2019 changing needs and communicating better with them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ironmarkusa.com\/attract-older-patients\/\" \/>\n<meta property=\"og:site_name\" content=\"Ironmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IronmarkUSA\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-09T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T17:26:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2021\/04\/Nov_blog-feature-image_12-ways-to-boost.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kate Paiva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:site\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Paiva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/attract-older-patients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/attract-older-patients\\\/\"},\"author\":{\"name\":\"Kate Paiva\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/9b95a4dd98ee37255c3bd192a89e7b04\"},\"headline\":\"12 Ways to Boost Practice Profit With a Growing Demographic\",\"datePublished\":\"2021-04-09T16:30:00+00:00\",\"dateModified\":\"2025-06-20T17:26:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/attract-older-patients\\\/\"},\"wordCount\":1064,\"publisher\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/attract-older-patients\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Nov_blog-feature-image_12-ways-to-boost.png\",\"keywords\":[\"Strategy\"],\"articleSection\":[\"All Industries\",\"Healthcare &amp; 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