{"id":1270,"date":"2021-06-29T12:30:00","date_gmt":"2021-06-29T16:30:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/how-to-bolster-your-point-of-sale-display\/"},"modified":"2025-08-29T15:23:11","modified_gmt":"2025-08-29T19:23:11","slug":"how-to-bolster-your-point-of-sale-display","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/how-to-bolster-your-point-of-sale-display\/","title":{"rendered":"How to Bolster Your Point-of-Sale Display"},"content":{"rendered":"\n

While some customers come to your store with a general idea of what they intend to buy, over 82%<\/a> of their decisions are actually made in-store. 16% of these decisions are based on displays, so the marketing materials in your store have a huge impact on what – and how much – your customers end up buying.<\/p>\n\n\n\n

Point-of-sale (POS) displays are used across stores to help promote new products and increase retail sales. POS displays don\u2019t just have to be located at a storefront – you can set them up at malls, conventions, and other promotional events to showcase and market information and products. Any great retail marketing plan will benefit from the integration of POS displays, and marketers need to understand how to best put the display together and optimize it to generate the maximum amount of customer interest.<\/p>\n\n\n\n

Related: Streamlining Your Franchise Branding with Web-to-Print<\/strong><\/a><\/p>\n\n\n\n

What Materials Should I Use for My POS Display?<\/h2>\n\n\n\n

One of the reasons POS displays are a great part of marketing is because they\u2019re so versatile and affordable. You can customize your point-of-purchase display to maximize the chances of catching your customers\u2019 attention.<\/p>\n\n\n\n

Though these displays can be made from a wide range of materials, including plastic and metal, one of the most common materials used for POS displays is corrugate. You can use it to create floor and counter displays. Corrugate is a great option for temporary displays because of how easy it is to customize (and how sturdy it is).<\/p>\n\n\n\n

If you\u2019re planning on putting the display together yourself, you first need to create a die line. A die line is a drawing of measurements. Think of it as the basic template of your display. The die line contains all the folds, cuts, and dimensions, so it has all the information you need to ensure that your POS display can be printed properly.<\/p>\n\n\n\n

Larger, free-standing displays are usually made up of three pieces: a header, a base, and shelves to put in between. You can choose to have your marketing material printed onto the corrugate digitally and then cut and assembled accordingly.<\/p>\n\n\n\n

How Much Does a POS Display Cost?<\/h2>\n\n\n\n

The cost of your POS display will be difficult to estimate because you have to consider the following factors:<\/p>\n\n\n\n