[Updated for 2022]<\/p>\n\n\n\n
In today’s digital marketing landscape, it’s common to hear the question, “Isn’t print dead?” The answer is a resounding “no.” Despite the digital revolution, traditional marketing has not gone bust.<\/p>\n\n\n\n
The world is now full of digitally connected devices that are always on. Businesses send and receive marketing messages, alerts, and ads via numerous platforms, apps, devices, and websites.<\/p>\n\n\n\n
Is print dead? Not so fast\u2026Sean Callahan quotes Peter Weinberg’s thoughts on marketing trends that revealed a thought-provoking idea. A company that bases its marketing strategy on consensus opinion, such as “print is dead,” is destined to fail. If you do exactly what your competitors are doing (i.e., moving exclusively to digital marketing<\/a>), then by definition, you lose your competitive advantage.<\/p>\n\n\n\n It’s 2022, and print is very much alive and presently facing a resurgence. It should be noted that general consumers favor it to a larger degree than the B2B marketing sector. According to a report by The Guardian, eBook sales fell by four percent in 2016<\/a> as the younger generations drove an appetite for print.<\/p>\n\n\n\n <\/p>\n\n\n\n The future of print<\/a> remains bright as long as there is a need to communicate and find novel and creative ways of doing so. Whether it transforms into 3D, VR-related, or AR-related, print has an enduring power that will always give it a firm foothold in the global communications marketplace.<\/p>\n\n\n\n RELATED POST: PRINT AND DIGITAL TWO-PRONGED MARKETING TACTICS<\/strong><\/a><\/p>\n\n\n\n Printing is now less expensive in some instances, and like most things in business, various factors affect its price. Which means you get what you pay for.<\/a><\/p>\n\n\n\n When using print for B2B marketing, consider the following ideas:<\/p>\n\n\n\nSO IS PRINT STILL DEAD?<\/h2>\n\n\n\n
HOW PRINT FITS INTO B2B MARKETING TODAY<\/h2>\n\n\n\n
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