Remove the Navigation and Links<\/span><\/h3>\n\n\n\nAs mentioned before, the purpose of a landing page is for visitors to take one specific action. In an effort to ensure a visitor takes this action and no other, is by leaving them no other choice. A well-designed landing page should have little to no navigation or links that could divert the user from their path to converting. You can include navigation or linking opportunities for users to explore your website or visit other pages on the \u201cthank you page\u201d or the page they are directed to after submitting their information.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/I1VtGrERnE7L8_i8yylWRzaHbHW8dM7sFeQAYnWWL0x521tQTCE1D6nJM7KZmtOYUhRi7WL4W09jAwMvFeBjw9ZGRTyIpF76D64fB3QfVzyuiQ8Cm9xL3EhVYDt-uvgZPWjWn5y58vEYsfA1-ZN1J6X6xi540kDRU_fMYwt-Tcy1MpLWic6m5HaGh7TD.png\")
<\/figure>\n\n\n\n <\/p>\n\n\n\n
Find Your Hero Image or Video<\/span><\/h3>\n\n\n\nAs soon as a user lands on the page, their eyes should gravitate toward a powerful visual. A hero image or video usually near the top of the page. This visual or graphical element should be relative to the landing page\u2019s content. For example, the product you\u2019re selling or the guest speaker of your webinar.<\/p>\n\n\n\n
Create a Strong, Eye-Catching Headline<\/span><\/h3>\n\n\n\n![](\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/zoNQD08ihq3WZ1DrEvLZ8tOJVf9NmdXV9Ub6gd6fZHk0dfifB5CnE5LNPh-ecIZfD45GE6MJ-dYVmO25rvN1Blx8TeBEkpCq45uw7wgp9ggRANHdI6yjTV_nczEoPmJpUjpZ_c34YkRij3hO5UGdpgyjx04Qhf0dnQvrlWO4mX7VZsKn3jPmjoWaf08i.png\")
<\/h3>\n\n\n\n
After the hero image attracts their attention, your heading and subheading keeps them interested. Headlines should be short, sweet, and concise. Clever, witty headlines are sure to win over your audience and keep them engaged. If you\u2019re wondering how to write a landing page headline, look for inspiration on the pages of your favorite brands.<\/p>\n\n\n\n
Write Supporting Body Copy<\/span><\/h3>\n\n\n\nThis is where you really pull them in. If you are looking for visitors to hand over information like their name, email, and phone number, then you really need to tell them what they are getting in return when writing the copy<\/a>. Setting the expectation that submitting their information is worth the pay off, is more likely to lead to a conversion. Supporting body copy should include a unique selling position, the benefits of your offer, social proof like reviews, expert endorsement, or a certification.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/yDjouYSmvVCwFnhEMN0LBhGnpOowRG2mt6DiKP9YGoE4jnUE42i3JIjXUUH0xgn3HbzWKiDoF4hcLsf_cbWkaD11vpackXPBWZath-hi1loI4STZ3vgqo354Uy2DARpE6TcwWiqTGMZ6z_nnoSuSe71PU1bWc98eo4y9luDp1Nc9hoxINi_g2djOrYxW.png\")
<\/figure>\n\n\n\nMake Your Call to Action Clear<\/span><\/h3>\n\n\n\nDon\u2019t leave your users wondering what to do next. If you want them to sign up for a newsletter, schedule a demo, RSVP to an event, or download an ebook, make sure your landing page call-to-action says just that! It\u2019s also a best practice to include your CTA multiple times on the longer landing pages.<\/p>\n\n\n\n
Craft Your Form<\/span><\/h3>\n\n\n\nCreating a lead generation form has its own set of best practices, as a form can make or break a landing page conversion performance. Just as you\u2019ve set up the body copy to support that your offer is worth the user\u2019s information, your form should support that too. Your landing page form should not ask for more information than your offer is worth. Consider the value of your product, newsletter, event, or ebook when determining the type and amount of form fields you include.<\/p>\n\n\n\n
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Find Your Hero Image or Video<\/span><\/h3>\n\n\n\nAs soon as a user lands on the page, their eyes should gravitate toward a powerful visual. A hero image or video usually near the top of the page. This visual or graphical element should be relative to the landing page\u2019s content. For example, the product you\u2019re selling or the guest speaker of your webinar.<\/p>\n\n\n\n
Create a Strong, Eye-Catching Headline<\/span><\/h3>\n\n\n\n<\/h3>\n\n\n\n
After the hero image attracts their attention, your heading and subheading keeps them interested. Headlines should be short, sweet, and concise. Clever, witty headlines are sure to win over your audience and keep them engaged. If you\u2019re wondering how to write a landing page headline, look for inspiration on the pages of your favorite brands.<\/p>\n\n\n\n
Write Supporting Body Copy<\/span><\/h3>\n\n\n\nThis is where you really pull them in. If you are looking for visitors to hand over information like their name, email, and phone number, then you really need to tell them what they are getting in return when writing the copy<\/a>. Setting the expectation that submitting their information is worth the pay off, is more likely to lead to a conversion. Supporting body copy should include a unique selling position, the benefits of your offer, social proof like reviews, expert endorsement, or a certification.<\/p>\n\n\n\n<\/figure>\n\n\n\nMake Your Call to Action Clear<\/span><\/h3>\n\n\n\nDon\u2019t leave your users wondering what to do next. If you want them to sign up for a newsletter, schedule a demo, RSVP to an event, or download an ebook, make sure your landing page call-to-action says just that! It\u2019s also a best practice to include your CTA multiple times on the longer landing pages.<\/p>\n\n\n\n
Craft Your Form<\/span><\/h3>\n\n\n\nCreating a lead generation form has its own set of best practices, as a form can make or break a landing page conversion performance. Just as you\u2019ve set up the body copy to support that your offer is worth the user\u2019s information, your form should support that too. Your landing page form should not ask for more information than your offer is worth. Consider the value of your product, newsletter, event, or ebook when determining the type and amount of form fields you include.<\/p>\n\n\n\n
<\/h3>\n\n\n\n
After the hero image attracts their attention, your heading and subheading keeps them interested. Headlines should be short, sweet, and concise. Clever, witty headlines are sure to win over your audience and keep them engaged. If you\u2019re wondering how to write a landing page headline, look for inspiration on the pages of your favorite brands.<\/p>\n\n\n\n
Write Supporting Body Copy<\/span><\/h3>\n\n\n\nThis is where you really pull them in. If you are looking for visitors to hand over information like their name, email, and phone number, then you really need to tell them what they are getting in return when writing the copy<\/a>. Setting the expectation that submitting their information is worth the pay off, is more likely to lead to a conversion. Supporting body copy should include a unique selling position, the benefits of your offer, social proof like reviews, expert endorsement, or a certification.<\/p>\n\n\n\n<\/figure>\n\n\n\nMake Your Call to Action Clear<\/span><\/h3>\n\n\n\nDon\u2019t leave your users wondering what to do next. If you want them to sign up for a newsletter, schedule a demo, RSVP to an event, or download an ebook, make sure your landing page call-to-action says just that! It\u2019s also a best practice to include your CTA multiple times on the longer landing pages.<\/p>\n\n\n\n
Craft Your Form<\/span><\/h3>\n\n\n\nCreating a lead generation form has its own set of best practices, as a form can make or break a landing page conversion performance. Just as you\u2019ve set up the body copy to support that your offer is worth the user\u2019s information, your form should support that too. Your landing page form should not ask for more information than your offer is worth. Consider the value of your product, newsletter, event, or ebook when determining the type and amount of form fields you include.<\/p>\n\n\n\n
<\/figure>\n\n\n\nMake Your Call to Action Clear<\/span><\/h3>\n\n\n\nDon\u2019t leave your users wondering what to do next. If you want them to sign up for a newsletter, schedule a demo, RSVP to an event, or download an ebook, make sure your landing page call-to-action says just that! It\u2019s also a best practice to include your CTA multiple times on the longer landing pages.<\/p>\n\n\n\n
Craft Your Form<\/span><\/h3>\n\n\n\nCreating a lead generation form has its own set of best practices, as a form can make or break a landing page conversion performance. Just as you\u2019ve set up the body copy to support that your offer is worth the user\u2019s information, your form should support that too. Your landing page form should not ask for more information than your offer is worth. Consider the value of your product, newsletter, event, or ebook when determining the type and amount of form fields you include.<\/p>\n\n\n\n
Creating a lead generation form has its own set of best practices, as a form can make or break a landing page conversion performance. Just as you\u2019ve set up the body copy to support that your offer is worth the user\u2019s information, your form should support that too. Your landing page form should not ask for more information than your offer is worth. Consider the value of your product, newsletter, event, or ebook when determining the type and amount of form fields you include.<\/p>\n\n\n\n