{"id":1740,"date":"2023-02-08T14:11:00","date_gmt":"2023-02-08T19:11:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/chatgpt-knows-enough-to-be-dangerous\/"},"modified":"2025-08-29T14:37:14","modified_gmt":"2025-08-29T18:37:14","slug":"chatgpt-knows-enough-to-be-dangerous","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/chatgpt-knows-enough-to-be-dangerous\/","title":{"rendered":"ChatGPT Knows Enough to be Dangerous"},"content":{"rendered":"\n

The good, the bad, and the ugly isn\u2019t just a famous Western. It\u2019s also the perfect way to describe how ChatGPT has brought changes and opportunities to the world of marketing – forever.<\/em><\/p>\n\n\n\n

In November of 2022, a company called OpenAI unveiled ChatGPT, its chat interface to connect millions of people to an advanced machine-learning model known as Generative Pretrained Transformer or GPT. <\/p>\n\n\n\n

On that unseasonably warm November Wednesday when ChatGPT went public \u2013 a day which may prove to be a massive watershed moment in digital marketing \u2013 the AI technology that powers ChatGPT was not actually new. Only the interface was new, the powerful chat tool available to the general public — the front door. <\/p>\n\n\n\n

What changed was the unprecedented access to vast amounts of information for billions of non-developers worldwide through a simple question-answer chat feature. Up until that point, it was only coders who could tap into GPT\u2019s vast knowledge and human-like sensibilities.<\/p>\n\n\n\n

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The implications are huge. Let’s look at the good, bad, and ugly of ChatGPT.<\/p>\n\n\n\n

A Brief Background on Open AI and ChatGPT<\/strong><\/h2>\n\n\n\n

OpenAI, founded in 2015 by Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, and Wojciech Zaremba, is one of the most influential AI\/tech research companies in the world. Its mission was to develop and promote solid AI tools and to make the advances of AI available to everyone.<\/p>\n\n\n\n

OpenAI was a pioneer in the development of GPT. The GPT model was trained on enormous amounts of text data from the internet but does not actually search the internet in real-time. Through its pre-trained library of information that keeps on learning, the model has the ability to generate text that is almost<\/em> indistinguishable from human writing.<\/p>\n\n\n\n

ChatGPT is a robot you can chat with and ask to complete tasks such as writing essays, creating code, and pulling information. It has the ability to interact in conversational dialogue form and provide human-like responses. It uses language models to predict the next word in a series of words. Reinforcement Learning with Human Feedback (RLHF) is an additional layer of training that uses human feedback to help ChatGPT learn the ability to follow directions and generate responses that are satisfactory to humans.<\/p>\n\n\n\n

Users can enter a prompt like \u201cWhat should I pack for a trip to Thailand in August?\u201d and it will give you a helpful list of items to pack without ads or distracting modules or paid sponsorships. Just simple – exactly what you asked.<\/p>\n\n\n\n

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ChatGPT will also remember its first response and can enhance its answer when users provide more, like \u201cwhat about for kids?\u201d<\/span><\/p>\n\n\n\n

ChatGPT: The Good<\/strong><\/h2>\n\n\n\n

Apart from generating a list of what to pack for a vacation in Thailand, what is ChatGPT really good at? Where does it excel?<\/p>\n\n\n\n

Speed: <\/span><\/em><\/p>\n\n\n\n

ChatGPT can produce a lot of text, written very much like a human, in response to a prompt in a matter of seconds. It can save time for humans to research and compose original content, articles, scripts, code, jokes, questions, lists, and even books.<\/p>\n\n\n\n

Flexibility & Perpetual Learning:
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With ChatGPT, you can also ask it to generate and adapt written pieces in a wide range of styles and tones, enabling it to be used in many different scenarios. Additionally, it can be prompted with specific information or questions to generate more focused and relevant content. For example, you can get ChatGPT to write emails or website content in the style of a specific comedian or playwright. Here\u2019s the opening of a sales email written in the style of Oscar Wilde:<\/span><\/p>\n\n\n\n

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Personalization<\/span>: <\/span>
<\/span>ChatGPT can create customized content based on user feedback on the fly. Users can help ChatGPT tailor certain articles, essays or emails based on ongoing prompts in a conversational manner. It really feels like a conversation with a better-than-mediocre writing robot.<\/span><\/p>\n\n\n\n

ChatGPT: The Bad<\/strong><\/h2>\n\n\n\n

ChatGPT is not perfect. As with anything new to the market, it\u2019s in flux. There are kinks in the system. Before you fire your copywriter, take note of mistakes ChatGPT is making so you can avoid embarrassing or costly blunders.<\/p>\n\n\n\n

Unreliable Info and Incomplete Sourcing :
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While ChatGPT can generate high-quality text, it is not always accurate or up-to-date. Additionally, the information it provides may not always be reliable or trustworthy, as it has not been verified by a human expert.<\/p>\n\n\n\n

Currently, its learning model knows nothing of recent events as its dataset is from November of 2021. Furthermore, it\u2019s not always accurate. Because of its language processing and algorithmic directives, it will deliver a response to your query – whether it\u2019s true or not. For example, when asked the president of the United States in 1492 (a country not officially formed for another 284 years), ChatGPT said Christopher Columbus.<\/p>\n\n\n\n

Lacks Recency and Geography:<\/span><\/em><\/p>\n\n\n\n

When asked explicit questions about a state capital or a definition, ChatGPT can produce a correct answer. Remember, its answers are not gathered from a live search of Wikipedia or Dictionary.com, but from its internally-stored library of data. So when you add any recency or complexity to the question, it will not provide a reliable answer. The scary thing is, it will act as confident as if the answer is an actual fact. But when pressed, it caves. See the prompt below about the population of Honduras.<\/p>\n\n\n\n

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ChatGPT acted very confidently on its first answer, but when pressed on the accuracy of its original answer, it admitted that no, it actually didn\u2019t know.<\/span><\/p>\n\n\n\n

ChatGPT: The Ugly<\/strong><\/h2>\n\n\n\n

ChatGPT is not a good look on humans. Its overuse can actually cause damage to human work, and that has the potential to make us humans look uncomfortable, uninformed, and downright lazy.<\/p>\n\n\n\n

Lack of originality<\/span><\/em>: <\/p>\n\n\n\n

ChatGPT is trained on previously recorded text data from its library, which means it will likely give you text that is similar or identical to other sources. It will also plagiarize itself. Once it has learned the answer to a prompt is correct or perceived well, it will often duplicate this answer to whoever gives a similar prompt in the future. This can make it nearly impossible to differentiate your work from competitors or to establish your brand as a thought leader. This is one reason search engines have warned that content written by AI tools will be penalized in search rankings.<\/p>\n\n\n\n

Leveraging ChatGPT as a research tool and then editing the work (using an actual human) is a good way to ensure your written content comes from an original place and that you can stand by the work you\u2019re publishing. The launch of ChatGPT in November has initiated a bunch of AI Detector tools, so once you\u2019ve edited the work, you can run it through a tool like this to test how \u201chuman\u201d your content really is. <\/p>\n\n\n\n

Shines a Light on the Secretive Laziness of Humans:<\/span><\/em><\/p>\n\n\n\n

When ChatGPT first came to the market, people flocked to the free service to see what it could do for them to make their lives easier. To do tasks quicker and cheaper than they could previously have done in the past. This is great! What a win! Where\u2019s the problem?<\/p>\n\n\n\n

The reality is many humans are intrinsically lazy. This tool opens up a world of shortcuts and quick wins for otherwise smart and capable human beings who can read, think, reflect, edit, confirm, feel, and be genuine.<\/p>\n\n\n\n

We will be inundated with floods and floods of mediocre content (as if we weren\u2019t already). I am already pelted constantly with poorly written emails from sales reps I\u2019ve never met before about products and services I will never need. Now, in addition to being annoyed, I\u2019m also skeptical: \u201cdid a human even write that?\u201d Not a chance. So this secretive laziness to just let a robot do our jobs is, in fact, dangerous. We cannot let this innovation make our human race dumber and lazier. We should, instead, leverage this tool to allow humans to do what we do best: think, reflect, provide context, be creative, and be genuine.<\/p>\n\n\n\n

ChatGPT: The Opportunity<\/strong><\/h2>\n\n\n\n

Human-led AI is the way to go. We have an incredible opportunity to leverage the power of AI-led tools to make our work better. To stay vigilant about how these innovations in technology will add to our work, not replace what we do. <\/p>\n\n\n\n

So let\u2019s lean into this storm. Let\u2019s figure out what ChatGPT and its future brothers and sisters will be able to do, and not able to do. Where can we differentiate, where can we innovate? <\/p>\n\n\n\n

Here are a few things you can do today to lean into this wave of the future:<\/p>\n\n\n\n