{"id":465,"date":"2017-04-06T14:03:00","date_gmt":"2017-04-06T18:03:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/must-have-web-design-elements\/"},"modified":"2025-08-29T11:47:57","modified_gmt":"2025-08-29T15:47:57","slug":"must-have-web-design-elements","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/must-have-web-design-elements\/","title":{"rendered":"6 Must-Have Elements of a Great Website Design"},"content":{"rendered":"\n<p>Website design trends come and go, but truly great websites have certain core elements in common.&nbsp; Whether you\u2019re a small business or a large company here are some must-haves when building or revamping your website:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dramatic Visuals &#8211; Be a Hero<\/h2>\n\n\n\n<p>A picture speaks a thousand words, and the right imagery will truly resonate with the end-user.&nbsp; Too much text is a distraction &#8211; great websites do more with less, and tell the story visually.&nbsp; The use of large, beautiful images is especially impactful; \u2018hero\u2019 shots create an emotional connection with your audience and set the overall tone of the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clear Navigation \u2013 Keep It Simple<\/h2>\n\n\n\n<p>Navigation doesn\u2019t need to be complicated.&nbsp; Clear organization and a logical website flow eliminates confusion and keeps visitors from getting frustrated (and leaving).&nbsp; Great websites limit the overall options, cap the number of menu items and keep section and page titles&nbsp;descriptive and to the point.&nbsp; Remember, the easier it is for visitors to use your site, the longer they\u2019ll stick around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compelling Content &#8211; Have a Point<\/h2>\n\n\n\n<p>Website content must be relevant to your visitors. Today\u2019s users are too knowledgeable and sophisticated \u2013 if you don\u2019t provide them on-message, accurate and concise information they\u2019ll go elsewhere to find it (and quickly).&nbsp; Keep in mind website audiences consume information in different ways; great websites offer a variety of content types, including blog posts, infographics, guides, e-books, case studies, videos, and reviews\/visitor feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Go Mobile \u2013 All Devices Are Created Equal<\/h2>\n\n\n\n<p>Audiences are on the go, and consuming more content from their <a href=\"\/digital-marketing-predictions-2017\" target=\"_blank\" rel=\"noopener\">mobile devices<\/a> than ever before.&nbsp; The best websites embrace the mobile environment and tailor the interface to accommodate smaller screens.&nbsp; Of course, screen sizes vary; an iPad and an iPhone are quite different (the number of hardware versions creates even more variations).&nbsp; Today\u2019s Responsive design and development techniques solve the screen size issue by delivering an optimal experience on every device.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Social \u2013 Remember to Share<\/h2>\n\n\n\n<p>Great websites enable people to easily share content through their social networks.&nbsp; It\u2019s an important mechanism that increases brand visibility and positions your company or organization as an industry expert.&nbsp; Over time this helps to build trust with your visitors, which ultimately leads to new business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A.B.C. \u2013 Always Be Closing<\/h2>\n\n\n\n<p>The best websites convert visitors into customers.&nbsp; Each website is different, but users should always be encouraged to perform a specific action \u2013 make a purchase, complete a form or sign-up, get in contact, etc.&nbsp; Specific \u2018Calls to Action\u2019, or CTAs, help persuade visitors to commit to a desired instruction, i.e. \u2018Call Now\u2019, \u2018Schedule an Appointment\u2019, etc.&nbsp; It\u2019s a delicate balance \u2013 too many inducements are confusing &#8211; but always keep the primary goals of your website in front of your audience.&nbsp;<\/p>\n\n\n\n<p>Ready to learn even more? We live and breathe this stuff!&nbsp; Schedule a free, thirty minute website assessment with one of our experts.&nbsp;<\/p>\n\n\n\n<p><strong>Related Reads:<\/strong><\/p>\n\n\n\n<p><a href=\"http:\/\/www.upstate.edu\/cascade-training\/tip-for-good-design\/good-bad.php\">Features of a bad website<\/a>.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.topdesignmag.com\/20-examples-of-bad-web-design\/\">20 examples of bad web design.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website design trends come and go, but truly great websites have certain core elements in common.&nbsp; Whether you\u2019re a small&#8230;<\/p>\n","protected":false},"author":22,"featured_media":466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[12,14],"class_list":["post-465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-digital-marketing","tag-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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