{"id":513,"date":"2017-02-03T21:31:00","date_gmt":"2017-02-04T02:31:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/seo-rich-vs-unique-content\/"},"modified":"2026-07-22T15:06:52","modified_gmt":"2026-07-22T19:06:52","slug":"seo-rich-vs-unique-content","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/seo-rich-vs-unique-content\/","title":{"rendered":"Which Boosts My Site Rank: SEO Rich vs. Unique Content?"},"content":{"rendered":"\n

Search engine algorithms (SEO) frequently change. Just when you think you\u2019ve nailed it, Google updates the algorithm that can totally change previously set SEO plans. With traditional SEO tactics dying down, marketers are constantly clutching to what is working in the moment. But here\u2019s something that will not change: if you\u2019re relevant, remarkable and readable, the search engine will give you props.<\/p>\n\n\n\n

This is why, while both SEO rich content and unique content are important, having unique content matters most for your website to rank higher. Here\u2019s why:<\/p>\n\n\n\n

IT\u2019S ALL ABOUT THE READER<\/h2>\n\n\n\n

Search engines, such as Google, value content that\u2019s written for people instead of machines \u2013 and that\u2019s exactly how it should be. With Google and other search engines investing in natural language processing, they place value in how people actually talk, read and devour information.<\/p>\n\n\n\n

Ranking well in search results isn\u2019t a goal unto itself. It\u2019s just a stepping stone towards your real<\/em> goal of attracting traffic to your website. Once those people arrive, they\u2019re going to be looking for content that convinces them they made the right decision \u2013 and if your content isn\u2019t good enough, they\u2019re going to leave.<\/p>\n\n\n\n

To put it another way, it doesn\u2019t really matter how many people visit your site if you can\u2019t convince them to take the next step. That said\u2026<\/span><\/span><\/p>\n\n\n\n

UNIQUE CONTENT AND SEO AREN\u2019T AS DIFFERENT AS MANY PEOPLE THINK<\/h2>\n\n\n\n

SEO is about more than keywords and images<\/a> \u2013 search engines take into account hundreds of different factors to decide which pages are most relevant to what the user is searching for. After all, nobody\u2019s going to use a search engine that doesn\u2019t display useful results. Having unique content helps consumer find you. It shows them that you understand what they are struggling with, and leads them to discover that your product or service could be the right solution.<\/p>\n\n\n\n

And, that is exactly how people search for solutions these days, by searching what to do with their problem. That is something to keep in mind when creating content. Finding the right mix of usefulness while being entertaining is the sweet spot. Have you defined your online voice? Does your website reflect that voice? Your unique online content definitely should!<\/p>\n\n\n\n

Great content, by its very nature, tends to be well-optimized for SEO to begin with \u2013 but the reverse is not true. There is no uncertainty in the answer to this question. It’s always<\/strong> better to focus on making the best content you can. As long as you do that, your success will come naturally.<\/p>\n\n\n\n

Need help devising your message architecture and tone? Need to jumpstart your SEO strategy? That\u2019s what we\u2019re here for: Sign-up for our free 30-minute assessment!<\/p>\n","protected":false},"excerpt":{"rendered":"

Search engine algorithms (SEO) frequently change. Just when you think you\u2019ve nailed it, Google updates the algorithm that can totally…<\/p>\n","protected":false},"author":19,"featured_media":516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[12],"class_list":["post-513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":4,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"predecessor-version":[{"id":8365,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/513\/revisions\/8365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media\/516"}],"wp:attachment":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}