{"id":5362,"date":"2024-10-30T13:42:37","date_gmt":"2024-10-30T17:42:37","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/?p=5362"},"modified":"2024-11-05T15:24:02","modified_gmt":"2024-11-05T20:24:02","slug":"lay-your-website-to-rest","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/lay-your-website-to-rest\/","title":{"rendered":"Is It Time to Lay Your Website to Rest?"},"content":{"rendered":"\n

We get it. You spent many months and more money than you care to remember on your current website. And while it\u2019s not exactly avant garde anymore, it\u2019s still taking care of business. Mostly. If the thought of redesigning your site makes you feel like you\u2019re throwing good money away, take a deep breath. A website redesign can be an important investment in growing your presence and your business, with an ROI that will make you breathe easy again.<\/p>\n\n\n\n

Why Make a Change?<\/h2>\n\n\n\n

All good things must evolve. <\/strong>As the marketing world keeps spinning, our businesses must change to keep pace. You know the saying: \u201cif you\u2019re not moving forward, you\u2019re moving backwards,\u201d especially if you\u2019re in an industry where people depend on you for your expertise (that\u2019s all of us). Your information and services must be up-to-date, and your resources must be helpful now. If the market has evolved but your website hasn\u2019t, you\u2019ll be painfully out of step with your customers\u2019 needs.<\/p>\n\n\n\n

How Do You Know When to Redesign?<\/h2>\n\n\n\n

New innovations and inspirations pop onto the scene and onto our screens daily. While you can\u2019t possibly keep up with each new advancement, these changes start to pile up over time, and you might find your old site is simply out of step with today\u2019s customer behaviors. This is just one reason why you might be in line for a website redesign. Whether it\u2019s the navigation, layout, content, colors, functionality, or overall vibe, if it\u2019s feeling out of date to you, odds are your customers feel that too.<\/p>\n\n\n\n

Related: Making Your Website Mobile-Friendly<\/a><\/strong><\/p>\n\n\n\n

More Reasons to Redesign<\/h2>\n\n\n\n

Beyond the fact that the marketplace has changed, there are many other reasons for a redesign. Perhaps you have more services and capabilities you\u2019d like to promote. Maybe you\u2019ve acquired new technology or a new team. Whatever the evolution, it\u2019s important that your website redesign captures what you offer now. If you\u2019ve merged with other companies, acquired new space, or brought on new capabilities, tech, and talent, you\u2019re experiencing the growing pains that successful businesses struggle through. This is reason enough for celebration – and a redesign! You need to capture the solutions that you offer your clients in a fresh new way, so users see the evolution and understand your offerings.<\/p>\n\n\n\n

It may also be the case that you have new competition on the scene, and your once shining site now looks a little too much like yesterday\u2019s news. That\u2019s another good reason for a redesign. It\u2019s an opportunity to reclaim your voice and your market share. Conversely, you may be as consistent as ever, offering the same services or products that built your brand in the first place. But the logo and colors are feeling stale, and the voice seems dated. That\u2019s a liability too, and it\u2019s another sure sign that a redesign is in order! <\/p>\n\n\n\n

No matter the reason, a website redesign not only attracts attention, it attracts business. When you\u2019re facing any of these challenges, a redesign is a fix that pays dividends. We\u2019ve seen it happen again and again, and we\u2019re excited for what comes next.<\/p>\n\n\n\n

Our New Site<\/h2>\n\n\n\n

We made a change because our capabilities evolved with a changing digital landscape. We acquired sophisticated companies that leverage the latest technology to meet next-level marketing demands. We grew our own in-house talent to conquer the advancements in our field. We pioneered the phygital mashup, harnessing physical and digital marketing for powerful, integrated campaigns. It was time to reposition our brand and do a brand refresh – including our website.<\/p>\n\n\n\n

Our new website reflects our evolved capabilities, which strip away complexities to help marketers succeed. Ironmark CMO Lynne Kingsley explains, \u201cThe marketing ecosystem is getting so complex, with a lot of confusion and chaos. Marketers need to engage multiple partners across the physical and digital spectrum, and that makes it hard to coordinate a consistent and effective campaign. It requires time-consuming orchestration and complicated collaboration.\u201d The website redesign will help us foster this.<\/p>\n\n\n\n

Related: Ironmark Breaks 100 on Printing Impressions\u2019 Top 300<\/a><\/strong><\/p>\n\n\n\n

A Fond Farewell and an Exciting New Beginning<\/h2>\n\n\n\n

So, as we lower the curtain on our old website, we celebrate the many years of service it provided and look forward, with excitement, to the next gen. \u201cWe are thrilled to unveil the new site soon,\u201d says Kingsley. \u201cIt clarifies our offerings, provides valuable resources, and helps showcase how we can simplify success for our clients.\u201d <\/p>\n\n\n\n

The new Ironmark website is a reflection of the future of marketing – a future where the complicated becomes simple, physical and digital media boost one another, and where Ironmark continues to lead the way. The redesign is just the start.<\/p>\n\n\n\n

With a redesigned website, your business can begin its evolution and you can enjoy a high ROI.<\/p>\n\n\n\n

Ready for your redesign?<\/p>\n\n\n\n

Talk to a Digital Marketing Expert<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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