{"id":557,"date":"2018-05-31T20:25:00","date_gmt":"2018-06-01T00:25:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/why-is-no-one-clicking-cta\/"},"modified":"2025-08-29T11:07:18","modified_gmt":"2025-08-29T15:07:18","slug":"why-is-no-one-clicking-cta","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/why-is-no-one-clicking-cta\/","title":{"rendered":"Why is No One Clicking Your CTA?"},"content":{"rendered":"\n

Are you getting a lot of traffic to your website, but not a lot of leads? You\u2019re not the only one.<\/p>\n\n\n\n

While high traffic is a great indicator of consumer interest in your business, it\u2019s not the only metric that counts. If visitors don\u2019t take action once they\u2019ve landed on your page, then you may be doing something wrong.<\/p>\n\n\n\n

Maybe your content isn\u2019t as helpful or relevant as you thought it was? Maybe your site\u2019s navigation is a bit too complex? Maybe your offers aren\u2019t enticing enough? These are all aspects to consider.<\/p>\n\n\n\n

Here are some possible reasons why visitors aren\u2019t clicking your CTA and what you can do about it.<\/p>\n\n\n\n

But first, what is a CTA? A call-to-action (CTA) is a button or link text that drives a website visitor toward a desired action \u2013 like filling out a contact form, or downloading a content offer. CTAs should be bold and noticeable, but the form they take \u2013 button, link text or image \u2013 should be tested to determine the most impact for your audience. In this article, we mostly discuss buttons, but CTAs can take a variety of shapes and formats.<\/p>\n\n\n\n

Related:\u00a07 Emerging Trends in Web Design & Development<\/strong><\/a><\/p>\n\n\n\n

It Isn\u2019t Helpful<\/h3>\n\n\n\n

You could have the best blog and website content there is, but if the CTA you\u2019ve included within that content isn\u2019t helpful, then few people are going to click it. Essentially, you want the call to action to be relevant to the content. For example, if a travel company has a blog post about the top five US national parks, which is the more helpful CTA: \u201cDownload: US National Parks Map & Tips\u201d or \u201cGet the Island Getaway Guide.\u201d<\/p>\n\n\n\n

It Isn\u2019t Compelling Enough<\/h3>\n\n\n\n

If your CTA button isn\u2019t, in itself, an argument for why people should click on it, then don\u2019t expect a lot of conversions. Users need a reason to perform the action you want them to. Make sure to stress the urgency of the offer or the added value of clicking that button. \u201cClaim Your Limited Time Discount\u201d is more urgent and compelling than \u201cView Current Deals.\u201d<\/p>\n\n\n\n

It\u2019s Too Complicated<\/h3>\n\n\n\n

Maybe your audience is clicking on your CTA button, but they\u2019re just not following through on the landing page. If your call to action involves navigating to multiple pages, your lead collection form is too long or visitors are forced to take too many steps until they reach the final point, then it might be a good idea to simplify the process. Online users aren\u2019t known for their patience, so don\u2019t drag them along. Make the conversion process as easy as fast as possible.<\/p>\n\n\n\n

\"WhyYganko\/Shutterstock.com<\/span><\/p>\n\n\n\n

It Isn\u2019t Visible<\/h3>\n\n\n\n

Making your CTA button visible doesn\u2019t mean making it big and loud. Prospects land on your page because they are attracted by your content, not your flashy CTA buttons. If you want to draw their attention to the CTA button, the best way to do it is with thoughtful placement. Where will their eyes be drawn? Do you get more conversions by placing the CTA in the header? At the end? Maybe in a sidebar? It may take some testing to find what works best, but the ROI will be worth it.<\/p>\n\n\n\n

It Looks Bad<\/h3>\n\n\n\n

Website aesthetics count for quite a bit, so your call to action shouldn\u2019t be an exception. Your audience has to navigate a seemingly endless stream of content every day, and they are considering every detail to ease their decision-making. If your button doesn\u2019t look appealing, then they will most likely ignore it. Try testing different colors, fonts or shapes to see which one performs the best.<\/p>\n\n\n\n

How to Improve Your CTA\u2019s<\/h3>\n\n\n\n

All is not lost! There are a few things<\/a> you can do to make your CTA button more effective:<\/p>\n\n\n\n