{"id":635,"date":"2018-09-20T18:17:00","date_gmt":"2018-09-20T22:17:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/get-your-store-found-online\/"},"modified":"2025-08-28T23:05:22","modified_gmt":"2025-08-29T03:05:22","slug":"get-your-store-found-online","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/get-your-store-found-online\/","title":{"rendered":"How to Get Your Store Found (and Frequented) Online"},"content":{"rendered":"\n

It can be hard to build an online presence when you\u2019re just getting started as a franchisee, or even when you\u2019re well established but lack a large online following. Add to that growing competition for eyeballs, and it can seem like an uphill slog.<\/p>\n\n\n\n

Not to worry. Driving customers to your site<\/a> is a lot like attracting customers to your physical store, be it a restaurant, retail store, auto dealership or other type of business. You need to engage with customers at the right level of frequency. Too much advertising will turn them off. Not enough makes you bottom of mind. Find that happy medium, and you\u2019ll have happy customers and a happy revenue stream.<\/p>\n\n\n\n

Here are some ways drive people to your site: <\/h2>\n\n\n\n

1. Make Your Web Presence Known<\/h3>\n\n\n\n

Just as you would advertise on local outdoor boards, in local publications and through direct mail to local prospects, it\u2019s important to build your brand online with activity. Make sure people can find you on all of the major sites by creating your business profile on Google and Facebook, Yelp, Zomato and other relevant resources. Don\u2019t forget to include your website, phone number and hours. Not only will these popular sites help funnel people to your site, but they will enhance your SEO<\/a> to help your site rank higher so people can find it better.<\/p>\n\n\n\n

2. Get a Conversation Going<\/h3>\n\n\n\n

In addition to creating listings on these sites, you\u2019ll want to set up other social media pages, including on Instagram, Twitter and LinkedIn. These channels will draw people to your site as well. You\u2019ll build an online community where you can develop your brand personality, provide valuable content, offer discounts and deals, spread news, encourage feedback and keep your finger on your customers\u2019 collective pulses, all in the same place. Social media is powerful way to engage with your audience and keep them coming back to your social site and your website as well.<\/p>\n\n\n\n

And once they\u2019re on your site, keep them there with interesting, dynamic content. Reward them with deals. Provide information that\u2019s useful to them so that they value you as a trusted leader in the field, and want to do business with you in person too.<\/p>\n\n\n\n

\"Get
William Potter\/Shutterstock.com<\/span><\/p>\n\n\n\n

3. Ask for Reviews and Testimonials <\/h3>\n\n\n\n

People listen to other people. Recent studies found that online reviews impact 67.7% of purchasing decisions and 84% of people<\/a> trust online reviews as much as a personal recommendation.<\/p>\n\n\n\n

So ask for them! They\u2019re in the best interest of everyone involved since they\u2019ll help others decide if your product or service is right for them too. Make sure to stay engaged with these customers. Thank those that give good reviews and offer recourse for those that give bad ones. The only way to improve is to truly understand your customers\u2019 experiences, and they will really appreciate the attention.<\/p>\n\n\n\n

4. Talk to Your Friends<\/h3>\n\n\n\n

Networking works. The largest single category of franchise sales<\/a> is through referrals. Keep talking about your business! People you know from every part of your life all have something to offer, and you in return. You\u2019ll find many times that people are happy to help spread the word. Offer them incentives like discounts and special services. Hone your elevator speech so it\u2019s easy for them to spread. Referrals can be powerful drivers to your site.<\/p>\n\n\n\n

5. Create Buzz<\/h3>\n\n\n\n

The age-old offline media blitz\u2019s still work too. Send press releases to the local news editors, publishers and producers. They\u2019re always looking for great stories, and yours is one! They\u2019re happy to support your community business since you\u2019re supporting their business with good content. Online sites work the same way to drive people to your site with your story.<\/p>\n\n\n\n

Even if you do a couple of the above items, you\u2019ll start to see spikes in your site traffic. It\u2019s the rainmaker philosophy: When you put something out there, you\u2019re bound to get something back in return. By keeping your store out there and top of mind, your website will grow as well. And if you want help with generating this buzz<\/a>, give us a call. We love to help grow businesses!<\/p>\n","protected":false},"excerpt":{"rendered":"

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