{"id":639,"date":"2018-10-29T14:31:00","date_gmt":"2018-10-29T18:31:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/maximize-promo-product-roi\/"},"modified":"2025-08-29T14:22:10","modified_gmt":"2025-08-29T18:22:10","slug":"maximize-promo-product-roi","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/maximize-promo-product-roi\/","title":{"rendered":"How to Maximize Promo Product ROI"},"content":{"rendered":"\n

I never met a promo item I didn\u2019t like.<\/p>\n\n\n\n

Pens, USBs, umbrellas, chargers, pop sockets \u2013 you name it. Always the belle of the ball at your exhibit trade show booth<\/a>, charity function or business networking event.<\/p>\n\n\n\n

The right item in the right hands will leave your recipient with both a good feeling toward your company and a gift they will hang onto, keeping your brand top of mind.<\/p>\n\n\n\n

But, how do you ensure you get the most bang for your buck when it comes to purchasing promo products<\/a>? The key is to think of your target audience first. Who is your desired customer? What item would they want? Remember, the more useful the item, the longer the recipient will keep it around \u2013 maximizing your logo\u2019s visibility and brand impressions.<\/p>\n\n\n\n

If you can match that criteria to the time of year, the event or the situation in which your target audience finds themselves when they receive the promo product (think water bottle at a charity race<\/a>), even better!<\/p>\n\n\n\n

In short, here are the best ways to maximize promo product ROI.<\/h3>\n\n\n\n
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  1. Calculate your CPM<\/li>\n\n\n\n
  2. Buy Early<\/li>\n\n\n\n
  3. Go for Quality<\/li>\n\n\n\n
  4. Choose a Practical Item<\/li>\n\n\n\n
  5. Use an Expert<\/li>\n<\/ol>\n\n\n\n

    Let\u2019s go into each promo product ROI best practice more deeply.<\/p>\n\n\n\n

    Related: The Power of Promo \u2013 Tangible Marketing in a Virtual World<\/strong><\/a><\/p>\n\n\n\n

    1. Calculate Promo Product CPM<\/h2>\n\n\n\n

    Promotional materials are a marketing investment. You\u2019re getting your name out there in the hopes that recipients will see your brand consistently, and keep you top of mind. This usually contributes to current customers continuing to do business with you, as well as new prospects remembering your brand  when they\u2019re ready for your services or products.<\/p>\n\n\n\n

    And as with any marketing effort, let\u2019s consider your cost per impression<\/strong> (CPM)<\/strong>, which is usually calculated per thousand impressions.<\/p>\n\n\n\n

    To do this, you will need the expected impressions your item can generate.<\/p>\n\n\n\n