{"id":660,"date":"2018-12-06T16:15:00","date_gmt":"2018-12-06T21:15:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/marketing-trend-predictions-2019\/"},"modified":"2025-08-28T22:06:58","modified_gmt":"2025-08-29T02:06:58","slug":"marketing-trend-predictions-2019","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/marketing-trend-predictions-2019\/","title":{"rendered":"What\u2019s Next: Digital Marketing Trend Predictions for 2019"},"content":{"rendered":"\n<p>It\u2019s a brave new world out there, and it\u2019s getting braver. The pace of change is increasingly faster and <a href=\"https:\/\/ironmarkusa.com\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\">new technologies in digital marketing<\/a> are coming to market quicker than we can sometimes incorporate them.<\/p>\n\n\n\n<p>Here are the trends we have our eye on for 2019:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Keep Talking: Our Searches are Going Voice Activated<\/strong><\/h2>\n\n\n\n<p>Siri and Alexa have made us so comfortable voicing our needs that Google has actually revamped its search algorithms to match conversational speech. By 2020, ComScore says, half of all search queries will be made by voice. Since voice recognition software has grown increasingly more accurate in the past few years and will continue to do so in 2019, consumers will rely more heavily on it for online shopping.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Takeaway:<\/h4>\n\n\n\n<p>As searches continue to adopt natural speech phrasing, you\u2019ll want to ensure that your content is also conversational. And if you haven\u2019t optimized your site for mobile yet (predicted to account for <a href=\"https:\/\/www.invespcro.com\/blog\/mobile-commerce\/\" target=\"_blank\" rel=\"noopener\">27% of all sales this year<\/a>), get thee to a web designer, and get it done!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Virtual and Augmented Realities are the Real Deal<\/strong><\/h2>\n\n\n\n<p>We\u2019ve been talking about these technologies arriving for so long that it feels like we\u2019re crying wolf, but the tipping point is finally here. These once fantasy technologies are now everywhere from Pok\u00e9mon Go to <em>The New York Times<\/em> Google Cardboard glasses. In 2016, IKEA harnessed virtual reality (VR) gaming with their Virtual Reality Kitchen app, which let customers experience different kitchens virtually, moving through the space and \u201cseeing\u201d how various set ups and finishes looked.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Takeaway:<\/h4>\n\n\n\n<p>Look for interesting ways to build your brand in VR so that customers can touch and feel your products even when they\u2019re not in your physical store. Or use your store as a jumping off point for an augmented reality (AR) platform.<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/augmented-reality\" target=\"_blank\" rel=\"noopener\"><strong>Related:\u00a0Augmented Reality | What\u2019s the Big Deal with AR, Anyway?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Say Hi to AI<\/strong><\/h2>\n\n\n\n<p>Just like VR and AR, artificial intelligence (AI) is finally coming into its own. This year, many businesses used AI and machine learning (ML) applications to enhance their marketing efforts. In 2019, this trend will grow stronger. With applications like automated Facebook messenger bots, this is a trend that everyone can adopt and appreciate. It provides better efficiencies, higher productivity and increased opportunities for excellent customer service.<\/p>\n\n\n\n<p>One notable example is the business intelligence software that marketers use to identify trends and make forecasts. Its ML capabilities can pinpoint your most profitable customers so you can target them with ever more sophisticated personalization tactics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Takeaway:<\/h4>\n\n\n\n<p>When you mine your own data using business intelligence software or another application, you\u2019ll use ML to understand exactly what content your prospects are responding to so you can craft a more personalized and welcomed experience.<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/facebook-ai-customer-service\" target=\"_blank\" rel=\"noopener\"><strong>Related:\u00a0Your New Co-Worker is a Bot | AI for Facebook CS<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Ads Get More Embedded<\/strong><\/h2>\n\n\n\n<p>We see between 4,000-10,000 ads every day, according to <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/08\/25\/finding-brand-success-in-the-digital-world\/#68a2716f626e\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>. Ads are wallpaper to us. To break through those walls, advertisers are leveraging \u201cnative advertising.\u201d This approach lets them weave their message into an article or a blog post as an advertorial. While marked as such, these advertorials can be difficult to sniff out if they\u2019re done well. Many top brands like Lexus and Visa employ this method to slyly get in front of consumers who have let their guard down a bit. Venues like <em>Instagram Stories<\/em> help ads to not feel so much like ads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Takeaway:<\/h4>\n\n\n\n<p>Look for opportunities to introduce your product or service through a more traditional content piece where it makes sense. Make sure to provide valuable content first. You can drive them to your website and sell later.<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/are-your-facebook-ads-performing\" target=\"_blank\" rel=\"noopener\"><strong>RELATED:\u00a0ARE YOUR FACEBOOK ADS PERFORMING THE WAY YOU THINK?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Video Killed the Radio Star (and Everything Else)<\/strong><\/h2>\n\n\n\n<p>Video is irresistible. Why read copy when you can experience movement <em>and<\/em> music? Never mind that we\u2019ll all soon have the attention span of a gnat.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2015\/05\/27\/in-5-years-80-percent-of-the-whole-internet-will-be-online-video\/?noredirect=on&amp;utm_term=.90fd1fa58e31\" target=\"_blank\" rel=\"noopener\">Washington Post<\/a> predicted that video will account for 80 percent of all internet traffic by 2019. Many companies are becoming video-happy, publishing anything deemed watch-worthy. <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/#4332DDC06B53\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> tells us that adding a well produced video to an email increases click-through rates by a jaw-dropping 200\u2013300 percent; posting it on a landing page bumps the conversion rate by 80 percent. Powerful stuff.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Takeaway:<\/h4>\n\n\n\n<p>Continue taking video and posting it as long as it\u2019s relevant and the quality is good. For next year, the stakes will be higher since consumers will yearn for more imaginative takes. You\u2019ll want to up the ante with creative videos that encourage real consumer engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Everyone is Embracing Programmatic Advertising <\/strong><\/h2>\n\n\n\n<p>This year, the media buying technology that formerly only ad agencies were privy to has gone mainstream. By 2019, it\u2019s predicted that <a href=\"https:\/\/www.mediapost.com\/publications\/article\/310425\/by-2019-two-thirds-of-global-display-ads-will-be-t.html\" target=\"_blank\" rel=\"noopener\">two-thirds of the world\u2019s digital display advertising<\/a> will be <a href=\"https:\/\/www.mediapost.com\/publications\/article\/310425\/by-2019-two-thirds-of-global-display-ads-will-be-t.html\" target=\"_blank\" rel=\"noopener\">bought and optimized automatically<\/a> by computers that decide which ads to buy and how much to pay for them. How will traditional media respond to the programmatic advertising trend? 2019 will tell.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Takeaway:<\/h4>\n\n\n\n<p>Automatic programs make it easier than ever to \u201cset it and forget it\u201d when it comes to digital display advertising. These self-optimizing platforms use algorithms to continually \u201clearn\u201d and enhance your digital advertising efforts, and they\u2019re reasonably priced for the ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Onward!<\/strong><\/h2>\n\n\n\n<p>2019 promises to be a big year for digital marketing with more precise tools for targeting and engaging with prospects. As you make your 2019 resolutions this year, consider adding a few (or all) of these new ideas to your marketing toolkit. And if you want to talk digital marketing for 2019, <a href=\"http:\/\/imk.ironmarkusa.com\/contact\" target=\"_blank\" rel=\"noopener\">we\u2019re happy to help<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a brave new world out there, and it\u2019s getting braver. The pace of change is increasingly faster and new&#8230;<\/p>\n","protected":false},"author":22,"featured_media":661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[12],"class_list":["post-660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s Next: Digital Marketing Trend Predictions for 2019 - Article<\/title>\n<meta name=\"description\" content=\"It\u2019s a brave new world out there, and it\u2019s getting braver. The pace of change is increasingly faster and new technologies in digital marketing are coming to market quicker than we can sometimes incorporate them. 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Here are the trends we have our eye on for 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ironmarkusa.com\/marketing-trend-predictions-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Ironmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IronmarkUSA\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-06T21:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T02:06:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Machine-Learning.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lynne Kingsley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:site\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynne Kingsley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/marketing-trend-predictions-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/marketing-trend-predictions-2019\\\/\"},\"author\":{\"name\":\"Lynne Kingsley\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/f40cd22011c6bb10a51c001f70b7e39f\"},\"headline\":\"What\u2019s Next: Digital Marketing Trend Predictions for 2019\",\"datePublished\":\"2018-12-06T21:15:00+00:00\",\"dateModified\":\"2025-08-29T02:06:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/marketing-trend-predictions-2019\\\/\"},\"wordCount\":932,\"publisher\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/marketing-trend-predictions-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Machine-Learning.png\",\"keywords\":[\"Digital Marketing\"],\"articleSection\":[\"All Industries\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/marketing-trend-predictions-2019\\\/\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/marketing-trend-predictions-2019\\\/\",\"name\":\"What\u2019s Next: Digital Marketing Trend Predictions for 2019 - Article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/marketing-trend-predictions-2019\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/marketing-trend-predictions-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Machine-Learning.png\",\"datePublished\":\"2018-12-06T21:15:00+00:00\",\"dateModified\":\"2025-08-29T02:06:58+00:00\",\"description\":\"It\u2019s a brave new world out there, and it\u2019s getting braver. 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