{"id":666,"date":"2018-12-14T20:32:00","date_gmt":"2018-12-15T01:32:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/first-design-meeting\/"},"modified":"2025-08-29T11:38:34","modified_gmt":"2025-08-29T15:38:34","slug":"first-design-meeting","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/first-design-meeting\/","title":{"rendered":"5 Things You Need for Your First Design Meeting"},"content":{"rendered":"\n

Not sure what to bring to your first design meeting? Don\u2019t worry; we\u2019ve got you covered.<\/p>\n\n\n\n

If you\u2019re not an artistically-minded person or you\u2019ve never worked closely with a graphic designer before, it can be intimidating to try and convey your ideas in a way that gives them a clear picture of what your company needs.<\/p>\n\n\n\n

Just remember that your designer\u2019s objective is to help you create engaging marketing materials. They want to understand your vision and create designs that are right for you. To help them accomplish this, there are a few things you can do to communicate your ideas clearly and give them all the information they need to get started.<\/p>\n\n\n\n

So if you want to make sure you\u2019re prepared for your first design meeting, read on!<\/p>\n\n\n\n

Related:\u00a0How to Write a Creative Brief Your Designer Will Love<\/strong><\/a><\/p>\n\n\n\n

1. DECIDE ON YOUR GOAL<\/h2>\n\n\n\n

This may sound like a no-brainer, but you\u2019d be surprised how often the intention is unclear of a print piece. Think through the purpose the item will serve and understand what you ultimately want the recipient to do after they\u2019ve read it. If you\u2019re not sure, then your audience won\u2019t be sure, either.<\/p>\n\n\n\n

Avoid this confusion by defining your goals for the piece at the beginning. Have a clear call to action in mind \u2013 whether it\u2019s to check out a website, call a certain phone number or use the included coupon code \u2013 and relay that to your designer. Your designer will be able to showcase your call to action in the finished artwork in a way that is noticeable and enticing.<\/p>\n\n\n\n

2. Know Your Audience<\/h2>\n\n\n\n

Knowing your audience is an important part of creating marketing materials that will appeal to them. Think about people you\u2019re trying to appeal to. What job titles do they have? Where do they live? Is there a specific age range or gender that would be most receptive to your messaging? Relay all of this to your designer. They will work to create a brochure, eBook, direct mail piece or other marketing asset that will appeal to the senses of your audience.<\/p>\n\n\n\n

Related:\u00a0Why You Should Ask Your Printer about their Creative Team<\/strong><\/a><\/p>\n\n\n\n

3. Know How Your Product Will Be Distributed<\/h2>\n\n\n\n

There are many ways to distribute marketing materials, and the delivery method will be crucial to the design of the piece. For example, a pamphlet you plan to include in a new customer kit will have a very different design than a digitally downloadable guide. And pieces delivered by mail will have very specific design guidelines.<\/p>\n\n\n\n

If you plan for this item to be included in a trade show welcome bag, consider how big the bag might be and how differentiating your flyer from the others is a high priority. Or maybe this is a piece your sales team will deliver by hand, freeing up your design possibilities. Talk your distribution method through with your designer, and ask for their advice.<\/p>\n\n\n\n

4. Have Examples of Admired Work<\/h2>\n\n\n\n

If you\u2019re not sure what you want or you are working with a new graphic designer who isn\u2019t aware of your preferences, it\u2019s a good idea to bring in examples of other marketing materials that have a similar look and feel to the one you\u2019re going for. This will help the designer get a good sense of what you want from the finished piece and what direction the artwork should take. When selecting other work examples, consider including other branded materials from your company so the designer understands your current style, as well as pieces that evoke the feeling you want to relay to the viewer.<\/p>\n\n\n\n

Related:\u00a0Vector vs. Raster Files | Why You Need to Know the Difference<\/strong><\/a><\/p>\n\n\n\n

5. Have One Person of Contact<\/h2>\n\n\n\n

This is a definite must if you work for a busy company with lots of stakeholders in the final print piece. It\u2019s best to have one person who is designated to communicate with your graphic designer. This person should be able to answer any questions related to the design and have the authority to approve the proofs. It is a good idea to make these responsibilities an ongoing part of this person\u2019s job duties so they will maintain an easy flow of communication with your designer, making for a less time-consuming process overall.<\/p>\n\n\n\n

The communication you have with your graphic designer is vital to the success of the finished piece. Have a goal, and be aware of your target audience and how to appeal to them going in. Bring examples to let your designer know what you are looking for, and avoid confusion by having one contact person.<\/p>\n\n\n\n

Hopefully these tips will help you get great looking marketing materials that will help you to grow your business. If your marketing materials need a facelift, drop a line to the design experts<\/a> at Ironmark. They can help give you the fresh new look you\u2019re going for.<\/p>\n","protected":false},"excerpt":{"rendered":"

Not sure what to bring to your first design meeting? Don\u2019t worry; we\u2019ve got you covered. If you\u2019re not an…<\/p>\n","protected":false},"author":22,"featured_media":667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[19],"class_list":["post-666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-design"],"acf":[],"yoast_head":"\n5 Things You Need for Your First Design Meeting - Article<\/title>\n<meta name=\"description\" content=\"If you\u2019re not an artistically-minded person or you\u2019ve never worked closely with a graphic designer before, it can be intimidating to try and convey your ideas. 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