{"id":680,"date":"2018-04-27T21:15:00","date_gmt":"2018-04-28T01:15:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/email-list-resurrection\/"},"modified":"2025-08-29T11:30:02","modified_gmt":"2025-08-29T15:30:02","slug":"email-list-resurrection","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/email-list-resurrection\/","title":{"rendered":"An Email Resurrection: Rekindle a Dwindling List"},"content":{"rendered":"\n

It\u2019s natural for an email list to shrink if the content is just average. Every day emails reach our inbox whether we anticipate them or not.<\/p>\n\n\n\n

In order to send more effective messages, marketers are enabling the very machines that connect us to grow our understanding and make data-based adaptions. Here are some of the new trends in the arena of email marketing.<\/p>\n\n\n\n

Data Discoveries<\/h4>\n\n\n\n

Machine learning is the fastest emerging trend in enterprise strategies for mobilizing an email list. Experts strive to employ really robust data to understand consumers. This information gives insights into what they buy, what they look at and if they\u2019re receiving the right message.<\/p>\n\n\n\n

Did you know that email tracking software<\/a> can dig that deeply? The average marketing tools tell if a reader opened an email, but professionals are using software that alerts them as soon as a prospect reads an email. Now automation makes it possible to use a sequence of emails in an engaging discovery to learn about a prospect and foster their interest and growth.<\/p>\n\n\n\n

Related: Your New Co-Worker is a Bot: AI For Facebook CS<\/strong><\/a><\/p>\n\n\n\n

Super Segmentation<\/h4>\n\n\n\n

While the rest of the marketing world is eager to capitalize on influencers<\/a>, email marketers know that there is extreme monetary value in investing the time to kindle a relationship with their best clients. For companies that have lists with millions of subscribers, the way to forge a connection is by setting up a path (or many paths) for consumers to follow and analyzing the data along the way to create a measured response plan.<\/p>\n\n\n\n

For example, Maddy Brady of BAH<\/a> first used data to generate a list of super-engaged and active customers. She incrementally grew her specialized email list from 75 to over 1,700 by using very focused segmentation<\/a> and content. Every time she sends an email, it outperforms all their other lists. She proudly admits that each email she sends gets massive clicks and massive opens.<\/p>\n\n\n\n

What is the key to unlocking this kind of potential? \u201cFind that weird niche audience that\u2019s excited about your content and really run with it,\u201d Brady says.<\/p>\n\n\n\n

\"Email<\/figure>\n\n\n\n

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Reengage with Timely Renewals<\/h4>\n\n\n\n

We\u2019ve all gotten \u201cthe breakup email\u201d<\/a> before. It\u2019s the one that comes after a short string of sales pitches. There’s nothing unique about them anymore. They\u2019ve been tried and tested. But they\u2019re still effective, so we still get them. Maybe we don\u2019t want to miss out on the email list because there could be a coupon or offer forthcoming.<\/p>\n\n\n\n

What we\u2019re seeing now is a trend where elite marketers are reaching out to readers to add value. They\u2019re asking questions to help the relationship:<\/p>\n\n\n\n