{"id":731,"date":"2018-12-21T21:28:00","date_gmt":"2018-12-22T02:28:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/top-ad-campaigns-2018\/"},"modified":"2025-08-29T15:40:41","modified_gmt":"2025-08-29T19:40:41","slug":"top-ad-campaigns-2018","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/top-ad-campaigns-2018\/","title":{"rendered":"Ironmark Picks: Top 12 Ad Campaigns of 2018"},"content":{"rendered":"\n

The holidays are upon us, and families are gathering to celebrate joy, happiness, and football games. It\u2019s a time for people to be snuggled up in their living rooms, watching Hallmark movies by a fireplace, or drinking a hot cup of cocoa while turning the TV to \u201cThe Dick Clark New Year\u2019s Rockin\u2019 Eve.\u201d<\/p>\n\n\n\n

But with all those shows or movies come marketing campaigns filled to the brim with commercials, billboards and \u2026 giant dinosaur-sized boxes? Since \u2019tis the season for advertising, we thought we\u2019d share with you some of our favorite ad moments from 2018 and days gone by. So here are our staff picks for the top 12 ad campaigns!<\/p>\n\n\n\n

1. Old Bay Billboard Ad<\/h3>\n\n\n\n
\"2018<\/figure>\n\n\n\n

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The story of Old Bay\u2019s creative billboard ad starts with PETA. The animal rights group bought a billboard in Baltimore to bring attention to the crab fishing market. The billboard read, \u201cI\u2019m ME, Not MEAT. See the Individual. Go Vegan.\u201d<\/p>\n\n\n\n

Unfortunately for PETA, the Maryland Blue Crab fishery is a major economic market for Baltimore and the surrounding area. Old Bay is a company that positions itself as the perfect spice for crab. But it was a surprise to vegans across the city when they saw the counter ad that Old Bay put up in the exact same spot. The sign currently reads, \u201cOkay, Now I\u2019m Meat. See the Individual. Put Old Bay On It.\u201d<\/p>\n\n\n\n

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2. BarkBox Email Campaign<\/h3>\n

\"2018Everyone loves dogs (don\u2019t even with us) and BarkBox is a great subscription service which delivers your dog themed goodies every month. It is packed with toys, treats, and other fun things that you can open with your pup.<\/p>\n

One of the ways BarkBox communicates with its customers is through emails that are sent in the voice of a dog.<\/p>\n

Seriously, the dog writes the emails! <\/p>\n

Well, maybe not literally, but you get the point. It\u2019s so dang cute! And a great way to keep customers reading their promotional emails.<\/p>\n

3. THE LAST MOVIE PODCAST ADS<\/h3>\n

The Last Movie Podcast is a series where the listener is tasked with solving a mystery while listening to the episode. The stories are narrated and the audience needs to pay attention for clues. The catch? The mystery they\u2019re solving (and the clues to do so) are placed in the ad promos. So in order to get the clues, internet sleuths have to listen to the ads instead of just skipping ahead or tuning out like most of us do when listening to podcasts. If you are interested in hearing these clue-filled-ads, check out The Last Movie Podcast by clicking here.<\/a><\/p>\n

4. James Allen Jewelry YouTube Ad<\/h3>\n

There is not much we can say about this James Allen Jewelry ad. You just have to see it for yourself. It\u2019s hilarious and so true!<\/p>\n

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