Imagine you\u2019re driving down the highway in an unfamiliar city.<\/p>\n\n\n\n
After a hard day of traveling, you\u2019re craving a big, juicy hamburger. As you look at the billboards for the restaurants ahead, which sign will you remember first \u2013 the billboard with the word \u201chamburger\u201d or a 10 foot tall image of burger, grilled to perfection?<\/p>\n\n\n\n
Our brains process images 60,000 times faster than words. We\u2019re wired to remember bold vivid images, and we remember the sights, sounds, and even smells that appeal to our senses.<\/p>\n\n\n\n
So why not make your next trade show both a sense-sational memory for your visitors?<\/p>\n\n\n\n
Your trade show banner is your billboard. Use colorful, vivid images that attract customers to you and invite them to see your offerings. Wide format printing, used for banners and signs is the perfect invitation for customers to find out more about you.<\/p>\n\n\n\n
Stuck on what images to display? Check out what your industry leaders are using. Are they going with the simplistic images (think Apple), or something bold and in-your-face? Large format printing is a great opportunity to make a memorable impact.<\/p>\n\n\n\n
Unless you\u2019re planning a romantic night at your favorite restaurant, a dark corner is the last thing you want to have. Professional lighting is inexpensive to purchase (about $125) and a quick You-tube video or two will teach you all about backlighting, up-lighting, and spot lights. It\u2019ll will literally put your products \u201cin the best light\u201d for all to see.<\/p>\n\n\n\n
One key to a successfully lit display? Assemble it in advance. If you\u2019re new to using professional lighting, the lights, stands, and attachments can be confusing. Put your booth together before you get the trade show to work out the kinks.<\/p>\n\n\n\n
After you\u2019ve walked 2 miles through the expo center, you\u2019re ready to stop at the next booth for a sugar boost. Instead of the traditional pens, why not offer a giveaway like a piece of great chocolate, popcorn or fresh cookies? The best way to a customer\u2019s heart just might be through their stomach!<\/p>\n\n\n\n
Go for something unusual that people will remember, or partner with a local vendor to offer locally-grown or packaged food. Some joint venture advertising may do both of you a world of good at an affordable price.<\/p>\n\n\n\n
Spark attention and literally drive traffic to your booth with a bold floor graphic. Not only will they visually see the image, but physically get in the game by walking, pointing and talking. Engage their time and attention with bigger-than-life images. Recommendations for floor graphics include not only a bold image, but short text and colors that contrast with the environment where you\u2019ll be displaying your wares. If you\u2019re short on ideas, visit Pinterest for some inspiration.<\/p>\n\n\n\n
The more you engage your potential customers with all of their senses, the more they\u2019ll remember you. Get a chance to connect by talking, pointing, eating, and visualizing your product. It\u2019s time to entice your customers with more than a brochure and use all the sense-sational appeal you can offer!<\/p>\n\n\n\n