{"id":765,"date":"2019-03-08T16:41:00","date_gmt":"2019-03-08T21:41:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/teach-sales-team-linkedin\/"},"modified":"2024-10-11T11:04:51","modified_gmt":"2024-10-11T15:04:51","slug":"teach-sales-team-linkedin","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/","title":{"rendered":"Marketer\u2019s Guide to Teaching your &#8220;Seasoned&#8221; Sales Team LinkedIn"},"content":{"rendered":"\n<p>Picture it:&nbsp;A bubbly, new marketing manager enters the training room with a 40-slide LinkedIn Powerpoint in tow. 35 sales guys who have been selling office furniture for a collective 713 years are forced to be there. What could possibly go wrong? [Cue: eye roll]<\/p>\n\n\n\n<p><strong>TRUTH:<\/strong> Aging sales people do not always want to learn new ways of selling.<\/p>\n\n\n\n<p><strong><em>Also,<\/em> TRUTH:<\/strong> LinkedIn still seems \u201cnew\u201d to people and it can be very intimidating.<\/p>\n\n\n\n<p>Traditional businesses (think accounting firms, healthcare companies, manufacturers, ahem\u2026printing companies) with older, but successful salespeople have not needed to use online tools for selling until very recently. Believe it or not, many of these businesses have been selling the old way and have not seen much of a change in status quo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u201c$1.80 LinkedIn Strategy for growing on LinkedIn: 1. Search things that matter most to your world. 2. Read the post. 3. Leave the most relevant comment.\u201d<\/h4>\n\n\n\n<p>\u2013 <a href=\"https:\/\/www.garyvaynerchuk.com\/linkedin-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">Gary Vaynerchuk<\/a><\/p>\n\n\n\n<p>I see clients every week where the marketing manager is trying desperately to get salespeople to use online tools like LinkedIn, CRM, sales enablement tools, even email! But think about it from their perspective: driving to local companies, walking up to reception, asking for the right contact, and leaving a business card has worked for them in the past, why stop now?<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/social-media-marketing-hacks\" target=\"_blank\" rel=\"noopener\"><strong>Related:\u00a011 Hacks To Improve Your Social Media Marketing Game<\/strong><\/a><\/p>\n\n\n\n<p>But still, we, as marketers, know the power of digital sales tools, and we want our salespeople to be successful. LinkedIn is such a powerful tool for getting your company message out there into the right news feeds \u2013 it\u2019s a win\/win. So how do we get the sales team to embrace it?<\/p>\n\n\n\n<p>Here are a few suggestions that have worked here at Ironmark to get our sales team to use LinkedIn regularly for prospecting and networking:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Help them Build their LinkedIn Profile<\/h3>\n\n\n\n<p>To a LinkedIn newbie, the fear of getting it wrong or <a href=\"https:\/\/blogs.constantcontact.com\/look-dumb-on-linkedin\/\" target=\"_blank\" rel=\"noopener\">looking dumb<\/a> can be so daunting, they won\u2019t even try. I have literally walked around to the workstations of my sales team and helped them build out their profile. Focus them on seeing themselves from the eyes of their most profitable customer.<\/p>\n\n\n\n<p>People always seem to think that their summary or profile needs to look like they are looking for a job. Reframe their thinking by explaining to them that they are not job-seeking, they are <a href=\"https:\/\/blog.hubspot.com\/sales\/little-known-ways-to-find-new-prospects-on-linkedin\" target=\"_blank\" rel=\"noopener\">opportunity-seeking<\/a>. Structure their experience from the viewpoint of how they help their clients, or on achievements that helped toward their customers\u2019 success. Ensure that their profiles are complete \u2013 have them fill in as many sections as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Show them Boolean Searches on LinkedIn<\/h3>\n\n\n\n<p>From my experience, sales folks get super excited if they have a nice, clean list of brand new prospects for them to research. With LinkedIn People Search, users can use Boolean logic to find just the right title, industry and location of potential buyers and create a list to comb through while prospecting.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/LinkedIn-Training-1-Ironmark-1.png\" alt=\"LinkedIn People Search Training | Ironmark - An Image Company\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/LinkedIn-Training-2-Ironmark-1.png\" alt=\"LinkedIn People Search Training | Ironmark - An Image Company\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Help them Find Content to Post on LinkedIn<\/h3>\n\n\n\n<p>Sometimes salespeople have a difficult time finding topical content to post on their LinkedIn feed, and it\u2019s important for them to post and be active on a regular basis. It\u2019s also important to ensure that the content they share is relevant to the business you\u2019re in and to problems (and solutions) that pique the interest of their prospects. That\u2019s where us marketers come in.<\/p>\n\n\n\n<p>Hopefully you have blog content for them to share \u2013 bonus points if you\u2019ve created videos or presentations for them to use. Physically show them how to post or share content. Also, encourage them to create original posts within the LinkedIn article platform that show their own personality.<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/generational-shift-sales-marketing\" target=\"_blank\" rel=\"noopener\"><strong>Related:\u00a0Adapt to the Generational Shift: Sales &amp; Marketing Alignment<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Encourage them to Comment on Clients\u2019 \/ Customers\u2019 Posts<\/h3>\n\n\n\n<p>One of the best ways to get people to engage or connect with you on LinkedIn is to help them. Everyone wants their posts to spread widely, so go ahead and like, comment and share on posts from your clients. If nothing else, you\u2019re giving them a reason to remember you exist \u2013 and that\u2019s always a good thing in sales. Have them set a daily reminder to go to their news feed and comment on the posts of five connections.<\/p>\n\n\n\n<p>It\u2019s our job as marketers to enable our sales team to expand their reach and get the good word of our company out to the prospects we seek. At the end of the day, we\u2019re all in this together and we are working toward the same goals.<\/p>\n\n\n\n<p>So, get out there and train your sales team to be LinkedIn warriors \u2013 and if you need a helping hand, our social media experts can provide a free LinkedIn training session for your staff. <a href=\"http:\/\/imk.ironmarkusa.com\/contact\" rel=\" noopener\">Contact us to set it up!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture it:&nbsp;A bubbly, new marketing manager enters the training room with a 40-slide LinkedIn Powerpoint in tow. 35 sales guys&#8230;<\/p>\n","protected":false},"author":22,"featured_media":769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[12,27,22],"class_list":["post-765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-digital-marketing","tag-sales","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketer\u2019s Guide to Teaching your &quot;Seasoned&quot; Sales Team LinkedIn<\/title>\n<meta name=\"description\" content=\"Traditional businesses with older, but successful salespeople have not needed to use online tools for selling until very recently. But marketers know the power digital sales tools and want our salespeople to be successful. So how do we get the sales team to embrace it? Here&#039;s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketer\u2019s Guide to Teaching your &quot;Seasoned&quot; Sales Team LinkedIn\" \/>\n<meta property=\"og:description\" content=\"Traditional businesses with older, but successful salespeople have not needed to use online tools for selling until very recently. But marketers know the power digital sales tools and want our salespeople to be successful. So how do we get the sales team to embrace it? Here&#039;s how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"Ironmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IronmarkUSA\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-08T21:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T15:04:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/LinkedIn-Sales-Training-Iromark-1024x535.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lynne Kingsley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:site\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynne Kingsley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/\"},\"author\":{\"name\":\"Lynne Kingsley\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/f40cd22011c6bb10a51c001f70b7e39f\"},\"headline\":\"Marketer\u2019s Guide to Teaching your &#8220;Seasoned&#8221; Sales Team LinkedIn\",\"datePublished\":\"2019-03-08T21:41:00+00:00\",\"dateModified\":\"2024-10-11T15:04:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/\"},\"wordCount\":811,\"publisher\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/LinkedIn-Sales-Training-Iromark.png\",\"keywords\":[\"Digital Marketing\",\"Sales\",\"Social Media\"],\"articleSection\":[\"All Industries\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/\",\"name\":\"Marketer\u2019s Guide to Teaching your \\\"Seasoned\\\" Sales Team LinkedIn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/LinkedIn-Sales-Training-Iromark.png\",\"datePublished\":\"2019-03-08T21:41:00+00:00\",\"dateModified\":\"2024-10-11T15:04:51+00:00\",\"description\":\"Traditional businesses with older, but successful salespeople have not needed to use online tools for selling until very recently. But marketers know the power digital sales tools and want our salespeople to be successful. So how do we get the sales team to embrace it? Here's how.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/LinkedIn-Sales-Training-Iromark.png\",\"contentUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/LinkedIn-Sales-Training-Iromark.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/teach-sales-team-linkedin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ironmarkusa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketer\u2019s Guide to Teaching your &#8220;Seasoned&#8221; Sales Team LinkedIn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#website\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/\",\"name\":\"Ironmark\",\"description\":\"Success, Simplified\",\"publisher\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ironmarkusa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\",\"name\":\"Ironmark\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo-imk.png\",\"contentUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo-imk.png\",\"width\":466,\"height\":109,\"caption\":\"Ironmark\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IronmarkUSA\\\/\",\"https:\\\/\\\/x.com\\\/IronmarkUSA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ironmarkusa\",\"https:\\\/\\\/www.instagram.com\\\/ironmarkusa\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/f40cd22011c6bb10a51c001f70b7e39f\",\"name\":\"Lynne Kingsley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g\",\"caption\":\"Lynne Kingsley\"},\"description\":\"Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark's digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley's strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/author\\\/lynne-kingsley\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketer\u2019s Guide to Teaching your \"Seasoned\" Sales Team LinkedIn","description":"Traditional businesses with older, but successful salespeople have not needed to use online tools for selling until very recently. But marketers know the power digital sales tools and want our salespeople to be successful. So how do we get the sales team to embrace it? Here's how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/","og_locale":"en_US","og_type":"article","og_title":"Marketer\u2019s Guide to Teaching your \"Seasoned\" Sales Team LinkedIn","og_description":"Traditional businesses with older, but successful salespeople have not needed to use online tools for selling until very recently. But marketers know the power digital sales tools and want our salespeople to be successful. So how do we get the sales team to embrace it? Here's how.","og_url":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/","og_site_name":"Ironmark","article_publisher":"https:\/\/www.facebook.com\/IronmarkUSA\/","article_published_time":"2019-03-08T21:41:00+00:00","article_modified_time":"2024-10-11T15:04:51+00:00","og_image":[{"width":1024,"height":535,"url":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/LinkedIn-Sales-Training-Iromark-1024x535.png","type":"image\/png"}],"author":"Lynne Kingsley","twitter_card":"summary_large_image","twitter_creator":"@IronmarkUSA","twitter_site":"@IronmarkUSA","twitter_misc":{"Written by":"Lynne Kingsley","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/#article","isPartOf":{"@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/"},"author":{"name":"Lynne Kingsley","@id":"https:\/\/ironmarkusa.com\/#\/schema\/person\/f40cd22011c6bb10a51c001f70b7e39f"},"headline":"Marketer\u2019s Guide to Teaching your &#8220;Seasoned&#8221; Sales Team LinkedIn","datePublished":"2019-03-08T21:41:00+00:00","dateModified":"2024-10-11T15:04:51+00:00","mainEntityOfPage":{"@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/"},"wordCount":811,"publisher":{"@id":"https:\/\/ironmarkusa.com\/#organization"},"image":{"@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/#primaryimage"},"thumbnailUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/LinkedIn-Sales-Training-Iromark.png","keywords":["Digital Marketing","Sales","Social Media"],"articleSection":["All Industries"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/","url":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/","name":"Marketer\u2019s Guide to Teaching your \"Seasoned\" Sales Team LinkedIn","isPartOf":{"@id":"https:\/\/ironmarkusa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/#primaryimage"},"image":{"@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/#primaryimage"},"thumbnailUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/LinkedIn-Sales-Training-Iromark.png","datePublished":"2019-03-08T21:41:00+00:00","dateModified":"2024-10-11T15:04:51+00:00","description":"Traditional businesses with older, but successful salespeople have not needed to use online tools for selling until very recently. But marketers know the power digital sales tools and want our salespeople to be successful. So how do we get the sales team to embrace it? Here's how.","breadcrumb":{"@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/#primaryimage","url":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/LinkedIn-Sales-Training-Iromark.png","contentUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/LinkedIn-Sales-Training-Iromark.png","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/ironmarkusa.com\/teach-sales-team-linkedin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ironmarkusa.com\/"},{"@type":"ListItem","position":2,"name":"Marketer\u2019s Guide to Teaching your &#8220;Seasoned&#8221; Sales Team LinkedIn"}]},{"@type":"WebSite","@id":"https:\/\/ironmarkusa.com\/#website","url":"https:\/\/ironmarkusa.com\/","name":"Ironmark","description":"Success, Simplified","publisher":{"@id":"https:\/\/ironmarkusa.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ironmarkusa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ironmarkusa.com\/#organization","name":"Ironmark","url":"https:\/\/ironmarkusa.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ironmarkusa.com\/#\/schema\/logo\/image\/","url":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/logo-imk.png","contentUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/logo-imk.png","width":466,"height":109,"caption":"Ironmark"},"image":{"@id":"https:\/\/ironmarkusa.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IronmarkUSA\/","https:\/\/x.com\/IronmarkUSA","https:\/\/www.linkedin.com\/company\/ironmarkusa","https:\/\/www.instagram.com\/ironmarkusa\/"]},{"@type":"Person","@id":"https:\/\/ironmarkusa.com\/#\/schema\/person\/f40cd22011c6bb10a51c001f70b7e39f","name":"Lynne Kingsley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g","caption":"Lynne Kingsley"},"description":"Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark's digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley's strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.","url":"https:\/\/ironmarkusa.com\/author\/lynne-kingsley\/"}]}},"_links":{"self":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/comments?post=765"}],"version-history":[{"count":2,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/765\/revisions"}],"predecessor-version":[{"id":3522,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/765\/revisions\/3522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media\/769"}],"wp:attachment":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/categories?post=765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/tags?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}