{"id":782,"date":"2019-04-11T17:00:00","date_gmt":"2019-04-11T21:00:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/personalization-without-creepy\/"},"modified":"2025-08-28T22:07:37","modified_gmt":"2025-08-29T02:07:37","slug":"personalization-without-creepy","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/personalization-without-creepy\/","title":{"rendered":"Do I Know You? Using Personalization Without Being Creepy"},"content":{"rendered":"\n<p>You\u2019re out to lunch with some friends when you run into an acquaintance. You start to introduce this person to your friends, only to realize you don\u2019t remember the guy\u2019s name. And it turns out he doesn\u2019t like to be introduced as \u201cthis man I know.\u201d<\/p>\n\n\n\n<p>Not a great impression for your new friend.<\/p>\n\n\n\n<p>Now, let\u2019s say you\u2019re in the same scenario, and another acquaintance drops in. You don\u2019t want to repeat the same mistake, so you tell the visitors your new friend\u2019s name, his shoe size, the amount of money in his bank account, and his high school SAT scores.<\/p>\n\n\n\n<p>That\u2019s entering stalker territory, and your new friend will hit the road as quickly as he can.<\/p>\n\n\n\n<p>Marketers often fall into one of these two categories. They don\u2019t get personal enough, or they get so personal that it comes off as creepy. The question is, then, how do you hit that personalization sweet spot?<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/must-have-web-design-elements\" target=\"_blank\" rel=\"noopener\"><strong>Related:\u00a06 Must-Have Elements of a Great Website design<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be Transparent<\/h2>\n\n\n\n<p>If you don\u2019t want to be a marketing stalker, you need to let your visitors know you collect personal information via cookies. Go over the information you collect and tell them why you do it. This lets people know that you will get personal, so they\u2019ll be less likely to get creeped out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let People Opt Out<\/h2>\n\n\n\n<p>No matter how transparent you are, some people simply don\u2019t want companies to know that much about them. Give people the option to opt out of some of the data you collect, such as personalized text-messaging and location-based tracking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t Get Too Personal<\/h2>\n\n\n\n<p>Personalized content is great, but sometimes, companies get a little too personal. Except for emails that use a person\u2019s name, marketing messages should never seem like they are going to a single person. That\u2019s what happens when you use someone\u2019s browsing history to show them a customized ad based on an exact search they did and that would only benefit them. People get creeped out by these, so avoid this rookie mistake.<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/engagement-personalized-print-pieces\" target=\"_blank\" rel=\"noopener\"><strong>Related:\u00a0How to Raise Engagement with Super-Personalized Print Pieces<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consider the Context<\/h2>\n\n\n\n<p>Context is also important when personalizing communications. Think about the channel you\u2019re using. Email is typically private, so you can get a little more personal there. That\u2019s a great spot to make product suggestions based on the person\u2019s likes and dislikes. You still don\u2019t want to get too specific, but some level of personalization is welcomed.<\/p>\n\n\n\n<p>However, social media isn\u2019t nearly as private. What if someone is looking over a user\u2019s shoulder and sees a personalized ad for alcohol detox or extra strong deodorant that uses their name and mentions their browsing history? Those are private matters and shouldn\u2019t be blared across channels.<\/p>\n\n\n\n<p>You also want to avoid over-personalization on your website copy. <a href=\"https:\/\/blog.hubspot.com\/customers\/how-to-prepare-to-use-contextual-marketing\" target=\"_blank\" rel=\"noopener\">Contextual marketing can be a great tool<\/a>&nbsp;to increase conversions and supply relevant information to your website visitors. However, you want to be careful not to cross the line. The idea is to be helpful, not intrusive.<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/how-to-drive-traffic-to-your-website\" target=\"_blank\" rel=\"noopener\"><strong>Related:\u00a0How to Drive Traffic to Your Website<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Personal, Not Creepy<\/h2>\n\n\n\n<p>Personalization is an excellent way to increase your click-through rates and form fills. However, there is a fine line between personalization and stalking. Just like a lunch date with a new friend, you need to know the person\u2019s name and some other information. But if you know too much, you\u2019ll be removed from the contact list and never contacted again.<\/p>\n\n\n\n<p>Worried about how to walk that fine line so you don\u2019t become a creepy marketing stalker? The digital marketing team at Ironmark are personalization experts. We can help you boost your conversions without creeping people out. We are masters of walking the line and improving customer relations. <a href=\"http:\/\/imk.ironmarkusa.com\/contact\" target=\"_blank\" rel=\"noopener\">Schedule a chat to get started.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re out to lunch with some friends when you run into an acquaintance. You start to introduce this person to&#8230;<\/p>\n","protected":false},"author":7,"featured_media":783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[12],"class_list":["post-782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Personalization Without Being Creepy - Article<\/title>\n<meta name=\"description\" content=\"Marketers often fall into one of two categories: They don\u2019t get personal enough, or they get so personal that it comes off as creepy. 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The question is, then, how do you hit that personalization sweet spot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ironmarkusa.com\/personalization-without-creepy\/\" \/>\n<meta property=\"og:site_name\" content=\"Ironmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IronmarkUSA\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T02:07:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Personalization-Without-Being-Creepy-Ironmark.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris McCready\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:site\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris McCready\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/personalization-without-creepy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/personalization-without-creepy\\\/\"},\"author\":{\"name\":\"Chris McCready\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/294af97b730073ebfe3857c1dec52cb0\"},\"headline\":\"Do I Know You? 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