{"id":838,"date":"2019-10-29T13:02:00","date_gmt":"2019-10-29T17:02:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/promo-products-making-them-pop\/"},"modified":"2026-07-29T13:55:49","modified_gmt":"2026-07-29T17:55:49","slug":"promo-products-making-them-pop","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/promo-products-making-them-pop\/","title":{"rendered":"Promo Products: Making Them Pop"},"content":{"rendered":"\n

Did you know that promotional products are the most effective way to prompt consumers to take action<\/a><\/u>? Out of the 89 percent of consumers who received promotional products in the last six months, 79 percent researched the brand, and 83 percent are more likely to do business with the company.<\/p>\n\n\n\n

When properly designed, promotional products increase brand recognition and customer loyalty. These products also have an amazing reach. When people use their promotional products, others see them as well.<\/p>\n\n\n\n

If you\u2019re going to enjoy the benefits of promotional products, you have to make them pop. Learn some design tips that will help your promotional products generate results.<\/p>\n\n\n\n

It Starts With a Purpose<\/strong><\/h2>\n\n\n\n

Every marketing campaign should begin with a purpose. The same is true for promotional products. What do you want to achieve with your promotional products<\/a>? Do you want to increase brand recognition? Maybe you want to attract new customers or encourage your current customers to shop again. You might even want to introduce a new product to the market. There are lots of options, so choose your objective before moving forward.<\/p>\n\n\n\n

Think About the Type of Items<\/strong><\/h2>\n\n\n\n

You don\u2019t want your promotional items to end up in a drawer or closet, unused and unseen. Those items won\u2019t help you. Instead, choose promotional items that people will use. Tech items, T-shirts, water bottles, and note pads are all items that people use, but they are just some examples, because in today\u2019s market, the options are endless. Think about your industry and the type of items your target market will use on a daily or weekly basis.<\/p>\n\n\n\n

RELATED POST: 10 PROMO ITEMS THAT PEOPLE KEEP IN THEIR CARS FOREVER<\/strong><\/a><\/p>\n\n\n\n

Connect Your Brand to the Item<\/strong><\/h2>\n\n\n\n

Your design team needs to connect the item of choice to your brand. This is where creativity comes in. For example, assume you own a mortgage company that offers amazing interest rates. Your promotional item could be a fun pizza cutter that contains words like \u201cSlice your home\u2019s interest rates.\u201d The slogan ties the product into the brand in a clever way. If you like the idea of a pizza cutter, there are some slogans that can be used with any business: \u201cThanks for a Slice of your Business!\u201d, \u201cCutting Costs is our Specialty\u201d, \u201cAnyway you Slice it, We Deliver\u201d and \u201cA Cut Above the Rest!\u201d.<\/p>\n\n\n\n

Keep It Simple<\/strong><\/h2>\n\n\n\n

You want your promotional items to be memorable. To achieve that, you need to keep the design simple. A clean, understated design goes a long way with promotional items. People are more likely to use items that limit the branding elements. You should still use your brand\u2019s design and logo, but don\u2019t get too crazy with it or people won\u2019t want to use the items.<\/p>\n\n\n\n

RELATED POST: THE 5 PRINT PIECES YOU NEED FOR CONFERENCES & TRADE SHOWS<\/strong><\/a><\/p>\n\n\n\n

Consider Personalization<\/strong><\/h2>\n\n\n\n

You probably can\u2019t personalize every promotional giveaway, but that doesn\u2019t mean you shouldn\u2019t personalize some of them. Create personalized promotional giveaways for your top customers or clients. Personalization <\/a>is the key to building strong relationships.<\/p>\n\n\n\n

Get Started With Promotional Products Today<\/strong><\/h2>\n\n\n\n

Choosing promotional products might seem like a daunting task. From selecting the right product, to coming up with the branding and tagline, it can be quite complex. Fortunately, Ironmark is always here to help. With years of experience in providing promotional product marketing for clients across various industries, Ironmark can turn your promotional dreams into a reality. Schedule a chat today<\/a><\/u>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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