The ROI benefits of exhibiting at trade shows are not always obvious. Though trillions of business deals are struck on the expo hall each year, the costs of exhibiting \u2013 with travel, registration, booth fees and more \u2013 can be tremendous. <\/p>\n\n\n\n
But for those who are willing to invest, an exhibit at a trade show yields the highest ROI than any other marketing tactic. Why?<\/p>\n\n\n\n
Because trade shows allow customers, leads, and prospects to see your products in action, ask questions and get answers on the spot. It\u2019s why B2B experts never miss a trade show.<\/p>\n\n\n\n
However, in order to get plenty of deals, you have to do two things; attract a lot of traffic to your booth and leave a lasting mark on attendees\u2019 minds. And that\u2019s where it can get really tough. Remember that you\u2019ll be competing for the same traffic with possibly hundreds of other exhibitors. How do you make them come to your booth and choose to do business with you?<\/p>\n\n\n\n
The old business adage \u2014 location, location, location \u2013 stands here just like everywhere else. Whichever trade shows you attend, the show managers will know the prime spots. If everything else was kept constant, the booths on these prime locations would still get more traffic than other booths. Ask the show managers about the best booth locations.<\/p>\n\n\n\n
If you\u2019re willing to pay more, look into this early, keeping in mind that prime locations sell fast. If possible, book the location as soon as the trade show is announced. Moreover, if you plan on attending the trade show long term, consider leveraging prime locations in your negotiations with the coordinators.<\/p>\n\n\n\n
One mistake a lot of exhibitors make that can negatively impact booth traffic is waiting until d-day to showcase your products. By that time, your competitors will have booked appointments with all key attendees.<\/p>\n\n\n\n
If you want to win the trade show battle, start setting up meetings with attendees 4-6 weeks before the trade show begins. The meetings should be held at your booth and used to get to know attendees in advance so that when the show begins, you know exactly what to show them.<\/p>\n\n\n\n
Studies show that people form an opinion on a product in under a tenth of a second. That means that attendees will form an opinion of your booth in just one glance. Moreover, first impressions have been found to have a strong correlation with the long-term status of a relationship. If they glance at your booth and aren\u2019t impressed, you might have lost that lead forever.<\/p>\n\n\n\n
The key takeaway here is that creativity is essential in booth design. You must stand out from the rest. It can be the difference between a sale and missed business.<\/p>\n\n\n\n
In most cases, trade shows are highly industry specific. If it\u2019s tractors, the show will focus on tractors and tractor equipment. This means that all the people attending will be those interested in tractors. However, it\u2019s not usually the same type of equipment, right? There will be different exhibitors promoting different equipment, solutions, and products. So, there is a chance that a prospect will walk up to a booth and be looking for a service that booth vendor doesn\u2019t offer.<\/p>\n\n\n\n
Why not partner with these non-competing exhibitors and trade leads? Ask them to refer to your booth attendees interested in your products, and vice versa.<\/p>\n\n\n\n
Finally, follow up must begin as soon as the show ends. The longer you wait, the higher the chances that leads will forget about you.<\/p>\n\n\n\n
Ironmark\u2019s event design team, promo products experts and event production team can help with exhibition displays<\/a>, promotional products, booth design, email marketing and more. Contact us<\/a> today and let\u2019s help you make lasting first impressions.<\/p>\n","protected":false},"excerpt":{"rendered":" The ROI benefits of exhibiting at trade shows are not always obvious. Though trillions of business deals are struck on…<\/p>\n","protected":false},"author":22,"featured_media":959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[32],"class_list":["post-958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-trade-shows"],"acf":[],"_links":{"self":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/comments?post=958"}],"version-history":[{"count":3,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/958\/revisions"}],"predecessor-version":[{"id":8994,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/958\/revisions\/8994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media\/959"}],"wp:attachment":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media?parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/categories?post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/tags?post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}