{"id":978,"date":"2018-08-13T17:00:00","date_gmt":"2018-08-13T21:00:00","guid":{"rendered":"https:\/\/dev.ironmarkusa.com\/book-binding-print-methods\/"},"modified":"2025-08-28T22:47:24","modified_gmt":"2025-08-29T02:47:24","slug":"book-binding-print-methods","status":"publish","type":"post","link":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/","title":{"rendered":"What Book Binding Method is Right for Your Print Job?"},"content":{"rendered":"\n<p>You\u2019re working on a new book project. The content, images and cover design are ready to go, but you have one more decision to make: What is the best way to print and bind your book?<\/p>\n\n\n\n<p>There are several options for <a href=\"https:\/\/ironmarkusa.com\/print-services\/\" target=\"_blank\" rel=\"noopener\">printing and binding<\/a> \u2013 case, perfect, saddle stitch, comb and spiral \u2013 but none of these is one-size-fits-all. Do you want the reader to keep the book forever? Is it important to lay the book flat? There are several questions to answer before you decide. But usually, it comes down to the type of book you need.<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/4-types-book-binding\" target=\"_blank\" rel=\"noopener\"><strong>Related: What\u2019s in a Bind? 4 Types of Book Binding \u2013 Pros and Cons<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Workbooks or Reference Books<\/h3>\n\n\n\n<p>When you create a workbook, reference book or cookbook, the reader should be able to turn pages easily and lay the book flat. For this type of book, comb, spiral or thermal binding may be the best method. These three similar methods are cost-effective and allow the book to easily lie open on a table.<\/p>\n\n\n\n<p>Comb binding involves threading a \u201ccomb\u201d into holes punched into the edge of the book. While the combs are relatively inexpensive and the pages will lie flat, you cannot double the book over. You can use this method with <a href=\"https:\/\/design.uoregon.edu\/sites\/design1.uoregon.edu\/files\/binding-types.pdf\" target=\"_blank\" rel=\"noopener\">books up to three inches thick<\/a>.<\/p>\n\n\n\n<p>With spiral binding, a metal or plastic coil is threaded through holes in the edge of the book. It allows more play between pages than comb binding, and you can double the book over. The coils are usually from \u00bc\u201d to 2\u201d in diameter and can be up to 24\u201d long.<\/p>\n\n\n\n<p>For thermal binding, the book\u2019s spine is heated, gluing the pages to the spine. You can add and remove pages by reheating the spine, and this may provide a more professional look than comb or spiral binding.<\/p>\n\n\n\n<p><img decoding=\"async\" style=\"width: 1200px;\" src=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Book-Binding-Methods-Ironmark.jpg\" alt=\"Book Binding Methods | Ironmark, Annapolis Junction, MD\" width=\"1200\"><br><span style=\"font-size: 13px;\">Hunter Bliss\/Shutterstock.com<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Booklets and Catalogs<\/h3>\n\n\n\n<p>If you have a shorter book that isn\u2019t meant to last forever, like a catalog, magazine or booklet, you may want to consider saddle stitching. With this method, the binder stitches the pages together using metal staples and then folds the pages. You can use this method with or without a cover.<\/p>\n\n\n\n<p>One advantage here is that the book lies almost flat. It is also cost-effective, especially when you are printing small booklets, and you can usually get a fairly quick turnaround for saddle stitching.&nbsp;<\/p>\n\n\n\n<p>Keep in mind, though, that you will need at least eight pages for this method, and the total number of pages must be a multiple of four. Also, if the booklet will be more than 3\/8\u201d, you cannot use saddle stitching.<\/p>\n\n\n\n<p class=\"has-alt-serif-font-family\"><a href=\"\/how-to-choose-paper-stock\" target=\"_blank\" rel=\"noopener\"><strong>Related:\u00a0How to Choose Paper Stock for Your Next Print Job<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Books and Technical Manuals<\/h3>\n\n\n\n<p>For a professional feel without a hard cover, perfect binding is probably a good choice for you. Use this for books, technical manuals, or thick magazines. With this method, the binder sews the pages together in sections, <a href=\"https:\/\/www.youtube.com\/watch?v=GFbgW0r7uXw\" target=\"_blank\" rel=\"noopener\">glues the sections to end-papers<\/a>, and then glues on a light-weight cover.&nbsp;<\/p>\n\n\n\n<p>This is the type of binding you see with paperback books. It looks professional and is of high quality. It is, however, more expensive than many of the other methods, and the pages don\u2019t lie flat because of the glue on the spine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Textbooks &amp; High-Quality Novels<\/h3>\n\n\n\n<p>If you need a high-quality hardcover book that will last for many years, consider case binding. You may want to use this if you are professionally publishing a textbook, memoir or novel. The method here is the same as with perfect binding, except that a hard casing is glued to the spine.<\/p>\n\n\n\n<p>Case binding is impressive, highly durable and increases the retail price of the book. It is, however, the most expensive binding technique. If you are shipping, keep the weight of the covers in mind.<\/p>\n\n\n\n<p>Be sure to carefully consider the binding method during the design process, as it can affect the margins and page size, among other factors. <a href=\"\/4-types-book-binding\" target=\"_blank\" rel=\"noopener\">There are pros and cons<\/a> to each. Whatever type of book you create, the binding says a lot about the book\u2019s use, quality and content.<\/p>\n\n\n\n<p>Contact our <a href=\"http:\/\/imk.ironmarkusa.com\/contact\" target=\"_blank\" rel=\"noopener\">book printing and binding experts<\/a> at Ironmark to help select the binding that works best for your book and budget. We\u2019d be happy to get your started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re working on a new book project. The content, images and cover design are ready to go, but you have&#8230;<\/p>\n","protected":false},"author":22,"featured_media":981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[9],"class_list":["post-978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-industries","tag-print-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Book Binding Method is Right for Your Print Job? - Article<\/title>\n<meta name=\"description\" content=\"You\u2019re working on a new book project. The content, images and cover design are ready to go, but what is the best way to print and bind your book? There are several options for printing and binding \u2013 case, perfect, saddle stitch, comb and spiral \u2013 but none of these is one-size-fits-all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironmarkusa.com\/book-binding-print-methods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Book Binding Method is Right for Your Print Job? - Article\" \/>\n<meta property=\"og:description\" content=\"You\u2019re working on a new book project. The content, images and cover design are ready to go, but what is the best way to print and bind your book? There are several options for printing and binding \u2013 case, perfect, saddle stitch, comb and spiral \u2013 but none of these is one-size-fits-all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ironmarkusa.com\/book-binding-print-methods\/\" \/>\n<meta property=\"og:site_name\" content=\"Ironmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IronmarkUSA\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-13T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T02:47:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Book-Binding-Methods-Ironmark-Banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lynne Kingsley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:site\" content=\"@IronmarkUSA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynne Kingsley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/\"},\"author\":{\"name\":\"Lynne Kingsley\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/f40cd22011c6bb10a51c001f70b7e39f\"},\"headline\":\"What Book Binding Method is Right for Your Print Job?\",\"datePublished\":\"2018-08-13T21:00:00+00:00\",\"dateModified\":\"2025-08-29T02:47:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/\"},\"wordCount\":723,\"publisher\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Book-Binding-Methods-Ironmark-Banner.jpg\",\"keywords\":[\"Print\"],\"articleSection\":[\"All Industries\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/\",\"name\":\"What Book Binding Method is Right for Your Print Job? - Article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Book-Binding-Methods-Ironmark-Banner.jpg\",\"datePublished\":\"2018-08-13T21:00:00+00:00\",\"dateModified\":\"2025-08-29T02:47:24+00:00\",\"description\":\"You\u2019re working on a new book project. The content, images and cover design are ready to go, but what is the best way to print and bind your book? There are several options for printing and binding \u2013 case, perfect, saddle stitch, comb and spiral \u2013 but none of these is one-size-fits-all.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Book-Binding-Methods-Ironmark-Banner.jpg\",\"contentUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Book-Binding-Methods-Ironmark-Banner.jpg\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/book-binding-print-methods\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ironmarkusa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Book Binding Method is Right for Your Print Job?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#website\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/\",\"name\":\"Ironmark\",\"description\":\"Success, Simplified\",\"publisher\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ironmarkusa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#organization\",\"name\":\"Ironmark\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo-imk.png\",\"contentUrl\":\"https:\\\/\\\/ironmarkusa.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo-imk.png\",\"width\":466,\"height\":109,\"caption\":\"Ironmark\"},\"image\":{\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IronmarkUSA\\\/\",\"https:\\\/\\\/x.com\\\/IronmarkUSA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ironmarkusa\",\"https:\\\/\\\/www.instagram.com\\\/ironmarkusa\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ironmarkusa.com\\\/#\\\/schema\\\/person\\\/f40cd22011c6bb10a51c001f70b7e39f\",\"name\":\"Lynne Kingsley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g\",\"caption\":\"Lynne Kingsley\"},\"description\":\"Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark's digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley's strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.\",\"url\":\"https:\\\/\\\/ironmarkusa.com\\\/author\\\/lynne-kingsley\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Book Binding Method is Right for Your Print Job? - Article","description":"You\u2019re working on a new book project. The content, images and cover design are ready to go, but what is the best way to print and bind your book? There are several options for printing and binding \u2013 case, perfect, saddle stitch, comb and spiral \u2013 but none of these is one-size-fits-all.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/","og_locale":"en_US","og_type":"article","og_title":"What Book Binding Method is Right for Your Print Job? - Article","og_description":"You\u2019re working on a new book project. The content, images and cover design are ready to go, but what is the best way to print and bind your book? There are several options for printing and binding \u2013 case, perfect, saddle stitch, comb and spiral \u2013 but none of these is one-size-fits-all.","og_url":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/","og_site_name":"Ironmark","article_publisher":"https:\/\/www.facebook.com\/IronmarkUSA\/","article_published_time":"2018-08-13T21:00:00+00:00","article_modified_time":"2025-08-29T02:47:24+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Book-Binding-Methods-Ironmark-Banner.jpg","type":"image\/jpeg"}],"author":"Lynne Kingsley","twitter_card":"summary_large_image","twitter_creator":"@IronmarkUSA","twitter_site":"@IronmarkUSA","twitter_misc":{"Written by":"Lynne Kingsley","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/#article","isPartOf":{"@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/"},"author":{"name":"Lynne Kingsley","@id":"https:\/\/ironmarkusa.com\/#\/schema\/person\/f40cd22011c6bb10a51c001f70b7e39f"},"headline":"What Book Binding Method is Right for Your Print Job?","datePublished":"2018-08-13T21:00:00+00:00","dateModified":"2025-08-29T02:47:24+00:00","mainEntityOfPage":{"@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/"},"wordCount":723,"publisher":{"@id":"https:\/\/ironmarkusa.com\/#organization"},"image":{"@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Book-Binding-Methods-Ironmark-Banner.jpg","keywords":["Print"],"articleSection":["All Industries"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/","url":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/","name":"What Book Binding Method is Right for Your Print Job? - Article","isPartOf":{"@id":"https:\/\/ironmarkusa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/#primaryimage"},"image":{"@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Book-Binding-Methods-Ironmark-Banner.jpg","datePublished":"2018-08-13T21:00:00+00:00","dateModified":"2025-08-29T02:47:24+00:00","description":"You\u2019re working on a new book project. The content, images and cover design are ready to go, but what is the best way to print and bind your book? There are several options for printing and binding \u2013 case, perfect, saddle stitch, comb and spiral \u2013 but none of these is one-size-fits-all.","breadcrumb":{"@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ironmarkusa.com\/book-binding-print-methods\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/#primaryimage","url":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Book-Binding-Methods-Ironmark-Banner.jpg","contentUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/Book-Binding-Methods-Ironmark-Banner.jpg","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/ironmarkusa.com\/book-binding-print-methods\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ironmarkusa.com\/"},{"@type":"ListItem","position":2,"name":"What Book Binding Method is Right for Your Print Job?"}]},{"@type":"WebSite","@id":"https:\/\/ironmarkusa.com\/#website","url":"https:\/\/ironmarkusa.com\/","name":"Ironmark","description":"Success, Simplified","publisher":{"@id":"https:\/\/ironmarkusa.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ironmarkusa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ironmarkusa.com\/#organization","name":"Ironmark","url":"https:\/\/ironmarkusa.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ironmarkusa.com\/#\/schema\/logo\/image\/","url":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/logo-imk.png","contentUrl":"https:\/\/ironmarkusa.com\/wp-content\/uploads\/2024\/10\/logo-imk.png","width":466,"height":109,"caption":"Ironmark"},"image":{"@id":"https:\/\/ironmarkusa.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IronmarkUSA\/","https:\/\/x.com\/IronmarkUSA","https:\/\/www.linkedin.com\/company\/ironmarkusa","https:\/\/www.instagram.com\/ironmarkusa\/"]},{"@type":"Person","@id":"https:\/\/ironmarkusa.com\/#\/schema\/person\/f40cd22011c6bb10a51c001f70b7e39f","name":"Lynne Kingsley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/281591e6bc61ce3da0a28dc79ff81e5552508381e5880afdcdf1f3481f8ceafb?s=96&d=mm&r=g","caption":"Lynne Kingsley"},"description":"Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark's digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley's strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.","url":"https:\/\/ironmarkusa.com\/author\/lynne-kingsley\/"}]}},"_links":{"self":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/comments?post=978"}],"version-history":[{"count":2,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/978\/revisions"}],"predecessor-version":[{"id":3565,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/posts\/978\/revisions\/3565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media\/981"}],"wp:attachment":[{"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/media?parent=978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/categories?post=978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ironmarkusa.com\/wp-json\/wp\/v2\/tags?post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}