There has been a ton of controversy over TikTok in recent weeks. Whether you agree on one side or another, it might be helpful to understand what’s the deal behind the oddball-dance-ridden app that everyone is talking about. TikTok is an app where users can make short videos, doing dance challenges, lip-synching to scenes for their favorite TV shows, or acting out memes. <\/p>\n\n\n\n
According to Hootsuite<\/a>, TikTok is the sixth most popular social media app, with over 800 million monthly active users, putting it just behind Instagram. It’s a global app, the United States represents only five percent of Tiktok’s users, but it’s quickly growing. Compared to other social media sites, TikTok has a younger audience base, with 69 percent of users falling into the 13 to 24 year-old category. TikTok reaches a younger audience in the US and across the globe with advertisements and marketing campaigns. Let’s face it, TikTok users are practically still in utero.<\/p>\n\n\n\n The goal of using TikTok as a marketing tool is to land your brand on TikTok\u2019s \u201cFor You\u201d page. The \u201cFor You\u201d page is where marketers and users will gain the most visibility of their videos. According to Influencer Marketing Hub<\/a>, 66 percent of TikTok users want brands to come across as smart and the most important qualities for users are for brands to be reliable, innovative, authentic, trendy, young, exclusive, bold, funny, and traditional. That\u2019s a lot of credentials to fit into one 15-second video, but users and brands are doing this successfully.<\/p>\n\n\n\n Similar to Instagram, but more video-based, TikTok is about creative and engaging content. Brands from the NBA to Crocs have found success from creating fun videos to cross-collaborating with other brands. On TikTok, content (in the form of videos) is key. It’s a way to shape your brand’s personality, stay relevant, and reach a younger audience. Brands and marketers can also leverage influencer marketing on TikTok, similar to Instagram with sponsored content. <\/p>\n\n\n\nMarketing on TikTok<\/h2>\n\n\n\n
Creating Content <\/h3>\n\n\n\n